Print and Go
is the entire ezine for you to print and take with you. Simply
print this entire web page by using your "File/print"
command. All of this month's articles are included and there is
plenty of room in the margins for notes
Exit Pop Ups
Exit pop ups
are great tools to help you convert more visitors into buying customers
or subscribers and they are considered less intrusive than entry pop
An exit pop up in its most basic form simply pops up
when someone leaves a webpage. They are used to try to get ezine
subscribers, sell additional products, test headlines, offer specials
and a variety of other things.
Cookie based exit pop ups
are even less intrusive because they can be set to recognize the visitor
and not show at all if the visitor has already seen the pop up that
This article is going to concentrate
on a specialized use of an exit pop up that I'm currently using in two
I DON'T WANT THE POP UP TO POP UP
One of the specialized exit pop ups I'm using can be found at
http://www.antion.com/click.htm which is the sales page for
Click: The Ultimate Guide to Electronic Marketing for Speakers.
You don't see the pop up when you visit the page. You ONLY see it
if you LEAVE the page without clicking on the order button. So, I
really don't want you to see the pop up because that meant that you were
without buying my ebook.
When you do see the pop
up it offers you free samples and the Table of Contents. Another crazy
thing I'm going to try is to put a "You Pick the Price Deal." The pop up
would say something like, "Tom has lost his mind! He's going to let you
pick your own price." I'll have links to pricing maybe at $87.00, $77.00
and $67.00. Even if one person picks $67.00, I'm $67.00 richer than I
was before. It's a digital product so I don't have any printing or
delivery costs. AND the money is coming from someone who had already
decided NOT to purchase.
Another way I'm using the
same exit pop up is to offer a finance option to those people who
already have decided NOT to purchase my Wake 'em Up Video
Professional Speaking System.
Check this out. Visit
http://www.antion.com/speakervideo.htm and then leave the page. You
should get the exit pop up that has a three payment option. Again, the
person had already decided NOT to order and for many people the offer to
finance could be just the thing they need to get them to change their
mind and decide to purchase. It certainly made me a happy cybercamper
when I got my first "three pay" sale after only 17 people had seen the
Here is a link to a course by Jonathan Mizel that
teaches you many other advanced ways to use pop ups and also gives you
the coding to paste into your website to make it happen for you.
Traffic Generation Technique
Trafficology is a publication by Wayne Yeager. He
solicits and gives cash awards for the best traffic building ideas each
month. Some of the ideas are bizarre, like standing in a coffee shop and
paying for each person's coffee while giving them a card with your
website (pretty expensive traffic I'd say especially if you were at
Starbucks). To registering at
recommend websites to their directory. Of course you would submit your
own. And everything in between.
I've read through a couple back issues. It's good solid material. Here's
what he says:
Every month, Trafficology.com pays people $1,000 for their best traffic-generation ideas. Then, they publish all this... FREE!
That's why "Trafficology" is easily the best "How-To-Get-Traffic" newsletter on earth!
If you're not reading it, you are completely out of the loop!
Click here for a sample issue... and prepare to be amazed!
I signed up for his Super Version at $20.00 per month and didn't get an
immediate access, so I'm not sure what that's about, but I'm sure I'll
soon have access.
Product Development Technique
Video Tapes Part II
Last issue we talked about the mechanics of video and doing video
products. In this issue we'll concentrate on laying out your plan so
that you can do the project in the shortest amount of time and with the
As I said last time, video is much more
complex than audio because the picture must line up with the sound. In
my opinion this makes it five times as complex.
complex because something always has to be on the screen that makes
sense in relationship to what is being said. If you are talking to the
camera, then the words and picture will naturally line up, although
that's not that easy either as you'll see below.
you are explaining something and that something needs a close up
inspection by the camera. You either need two cameras with one camera
shooting the object close up while the other camera stays trained on you
or you have to shoot the item separately and edit that shot in later.
Both methods are infinitely more complex than simply talking about the
object on audio tape.
You might ask, "Tom, can't just one
camera zoom in to get the close up and then zoom back out?" It sure can
if you want the viewer to feel like they are in the fun house at Coney
Island amusement park. A slow zoom in and out can be OK, but certainly
not over and over again during the course of a product video.
The way it would be done is to shoot the product in close up and then
edit that shot in later. This is no problem to do, but requires really
good organization skills of keeping track of all the shots that need cut
in later and where they go. This is so that the editor doesn't have to
search for a half hour each time he/she needs to find one of the shots
to put in to the video. Being disorganized can be EXTREMELY COSTLY and frustrating.
Shooting with two or more cameras can cut out much of the editing
process and in some cases it's a good way to go. Again though it has its
own level of complexity and expense. You need a director, who runs a
"switcher" (this switches between the different cameras) and two or more
camera operators. This is bare minimum.
One option for a
single camera shoot is to use a really good wedding videographer. A good
camera operator who is privy to the big picture of the entire project
can do quite a bit of editing right in the camera while
they are shooting. Many people good enough to do this are in the wedding video
business. They still won't be able to stop the action if you are
shooting live to get those close ups we talked about.
this leads to the fact that you better have your act together BEFORE you
start shooting video or the time and costs will get out of hand very
Most efficient productions illustrate the
entire video shoot on pieces of paper with little television screens
representing the picture. You can use stick figures or cartoons figures
in the little screens. The words being said are written next to their
respective screens. This is called "narration" or "voice over" (VO).
This entire process is called "storyboarding." You can find books on
this at major bookstores like Borders and Barnes & Noble. Here's a
good website that will illustrate what a storyboard is.
It may even be worth it to do dry runs with your home video camera to
make sure you know every shot and where it goes and what is being said
during the time the shot is on the screen.
I can assure
you this will be a sobering experience for you and you may question your
decision to do a video product. You will see the complexity of putting a
good video product together.
Live shoots normally let all the cameras roll with the director picking
the shots or more likely on low budget shoots with one main camera
running continuously to cover the action. Any other secondary cameras
could be roving to pick up audience shots or fixed on a tripod at a
different angle than the main camera. Footage from the secondary cameras
is edited in to the footage from the main camera.
are going to do a live shoot in front of a live audience for any purpose
you should be pretty polished with your material. On really long all day
shoots I have no problem with using a handout and referring to it often.
Referring to it does not mean "reading from it." When the video camera
is on, you must plan for tons of eye contact with the crowd. You look
really bad on video with your head down reading or looking at notes all
If you are doing a project where you must talk
directly to the camera, if you have a budget, you hire a teleprompter
and operator. If you are on a tighter budget there is teleprompter
software available which you can run from a computer with the monitor
sitting next to the camera lens. monitor. It's not quite as good because
a true teleprompter lets you look directly into the lens. If you do lots
of this you could make a "thru-the-lens" teleprompter box with
glass and mirrors along with your computer software and a monitor. This
link will sell you the software and plans to build a thru the lens
you have no budget, you can tape a piece of paper to the bottom of the
lens. Put big bullet points on the paper and don't let the paper hang
too low because your eyes will obviously NOT be looking into the lens
and your tape will really look BAD.
Warn the shooter.
When I know I'm going to be videotaped in a live event I talk to the
camerapersons before the shoot to alert them to out of the ordinary
shots that I want to make sure they get. For instance, if I'm going to
run off the stage into the audience, the camera people (and sometimes
the lighting people) need to know this in advance or the shot gets
Sometimes I'll give them a "shooting script" so
they know to prepare for a shot before it arrives. I'll mark the script
in bold or use a highlighter to note the words I'll be saying before the
shot so they can get ready.
A good camera person will
welcome this. If you get a response from a camera person something like,
"I don't need that. I'll get the shot," you can immediately assume they
WON'T get the shot.
Where's the scripting?
C'mon Tom, this article was
supposed to be about scripting. Well folks, from my experience every one
of the little tips I gave you above plays into the entire script. You
can make really good low budget productions if you think everything out
in advance. If you don't believe me, get the book by Robert Rodriquez
"Rebel Without a Crew." This 23 year old guy shot a 90 minute feature
film called "El Mariachi" for $7,000.00. Hollywood chased him and gave
him 6 million to do the sequel "Desperado" with Salma Hayek and Antonio
Banderas. You can get the DVD of both movies too where he narrates the
entire film telling how he cut corners to make the movie.
So, I really don't care how you write it down, but you must layout every
single shot from beginning to end. You must lay out the locations, the
props needed, the clothing you or other actors will wear. . . .
.everything needed for the final production. This process will save you
enormous time, money and headaches when you are actually ready to shoot.
by Barry Hampe -- This book is primarily designed to help you write
scripts for the commercial market, but it does give you lots of tips on
Making Videos for Money by
Barry Hampe -- This book is a complete work on planning and producing
videos, commercials and infomercials.
Film & Video
Marketing by Michael Wiese -- Not about scripting at all, but
pretty much the icon of the industry when it comes to learning how to
sell and distribute films and videos.
Next issue we'll talk about packaging
and duplicating your video product
Now that I've got lots of good websites in place that are catching
Internet traffic, I'm starting to put more effort into tracking the
effectiveness of things that I do.
For instance, when I put a pop up box on
I noticed an immediate increase in ezine subscribers. What I was not
able to determine with accuracy was whether an entry pop up or an exit
pop up was better. It just took too much watching and counting to suit
me. The answers I would get would be rough at best and maybe not even
good enough to help me make decisions.
The same thing is happening to me in my pay per click search engine
efforts. Yes, I can assure you it's effective, but no I don't know
exactly how effective. And I'm absolutely positive that I'm wasting
money on certain keywords, but again I can't tell you which ones. (I'm
doing something about this and will report later how it worked out).
I read an article by a person who I occasionally use as a consultant,
Brian Alt. Brian was talking about different ways to track the
effectiveness of each of your signup areas for your ezine. Since I use a
list management company, I was very interested in how this would work
because the list management company provides the signup form that I put
on my websites and in my pop up boxes.
I will be working on this very issue this month, but I thought I'd give
you a jump start in case you want to start working on it too.
When you know which signup area is getting the most signups you can
attempt to duplicate it at other places in your site. You can also take
a form on the left side of the page and track it to see if moving it to
the right side of the page gets more signups.
MASTER SUBSCRIBER PRO
This is a cgi script produced by the same guy that I got my recommend
form from. This script allows you to key each signup area of your
website to see which ones are getting the most subscribers. You will
most likely need to get help on the installation because it requires
access to your cgi bin on your web server. It's most likely something
you don't want to mess with. Get the guy from subscriberpro to do it for
you. He's fairly inexpensive.
http://willmaster.com/master/subscriberpro/ Check this out
thoroughly before you buy because it requires a certain type of web
server to run on.
This is another script you would have to get installed before you begin
using it. Pro Links lets you put tracking links in many different areas
of your site. There are many ways to use this script which are explained
beautifully at their site.
You can also use some of the better statistics programs to track
specific areas of your website. Stats packages like WebTrends
http://www.webtrends.com let you
pick what areas of your site you want to track.
You can also install a simple form in your signup area that emails the
subscription to the list management company and collects the signups on
a certain page on your website or emails them to you. If you have
multiple signup areas you would collect the signups on different pages
so that you could count them later and compare which signup areas get
the most subscribers.
IT MUST FORWARD THE SUBSCRIPTION
The important part about this entire thing is to be sure whatever you
use will still forward the subscriber to your list management company.
Most good list management companies have an email subscribe option.
Behind the scenes your signup form or tracking link must send the
subscription on to the list management company normally via email. Get
with your list management company to find out the email address they
assign that subscribes people to your list.
by Tom Antion
Hmmmmm. Creating scarcity. If a product or service
is so good it seems like scarcity
should create itself shouldn't it? Well not in copywriting and not
in sales. Yes, it can happen sometimes, but a good copywriter can
create it with specific words and situations.
Let's consider some situations where there is true
scarcity and then we'll look at some situations where we create
Here are some examples:
Just think about it. How much do you think tickets
for the Beatles concert would be? $500.00 .. . . sure if you want
to be in a remote auditorium to watch a simulcast and you
don't mind having lousy seats. $1,000.00, . . . $5,000.00 .
. .. Who knows how high it would go. Scarcity is the reason.
It's the same thing with rare paintings, artwork,
rare coins, etc.
Most of the copy you see written regarding
scarcity has been created.
"Our allotment was only 12 of this model,"
"Only three to a customer,"
"Only 12 left," are all generated and concocted
They just happened to forget to say the allotment
was for this week and next week they get 12 more. And why is there
"Only three to a customer?" Is it because the seller is only
worried about being fair? There are "Only 5 left." This
conveniently omits the fact that the seller can order more any
I'm not saying any of the above statements are
untruthful or unethical (sometimes they are). The statements are simply appealing to
basic human nature. When something is scarce, people want it more,
they buy it faster and pay more for it. If you want people buying
more of your stuff faster and paying a high price for it, then you
may want to implement scarcity into your business model and most
definitely into your copy.
Work some phrases like this into your copy:
We only have space for
These are the last 5
We only have 2 available
dates open in June
I can only take on two
new consulting clients
We have only 4
Bridge line space is
I am not suggesting you lie. I'm suggesting that
actually limiting your availability can get you a much higher
price for your products and services and make them even more in
Next month we'll mix a little scarcity in with
"urgency" to really slamdunk the people that read your copy.
. . .Now of course I can only sell 12,000 more memberships to this
website before it reaches capacity, so don't unsubscribe or you
probably won't be able to get back in for any amount of money. . .
. Yeah right! hahahahahahhaha
Search Engine Tips
Keyword Placement Part II
Top of the Page
The next place you want to put keywords is near the top of the page,
within the first visible screen if you can. Why? First, you don't want
people to scroll too much on your main pages. If they were searching on
that keyword, then they expect to come to pages that include that
keyword. If it isn't readily visible when they hit the page, then you
have disappointed that visitor and they are very likely to leave
immediately. You want the keyword to pop up and give them the
Second, search engine spiders read your page from the top down.
Therefore, you need to put these keywords above any graphics that you
have, especially because the spiders have a tough time with graphics. If
you go to my home page,
http://www.Antion.com , you'll see that I specifically write text at
the top of the page so I can stuff keywords in there.
When I say "stuff," I'm not saying "spamming. " Don't get the bright
idea to simply write your keyword over and over again at the top of the
page. This is called "keyword spamming" and will get you banned from
search engines. I'm just saying I'm putting extra keywords near the top
of the page. I find an excuse to do it. I made up two little sentences
and put them near the top of the page to direct people to different
parts of the site, but I used keywords in them.
Also, don't put invisible words at the top of the page. In the old days,
people would make the text the same color as the background of the page
so that the people wouldn't see the words, but the search engine spiders
would. Again, this was the old days. Today that will get you banned from
the search engines.
I must emphasize. You must have keywords easily accessible to the search
engine spiders near the top of every important page in your website
page. The spiders have to sift through millions of pages in milliseconds
and they are smart enough to skip a page entirely if they don't start
finding the right keywords as they look from the top of the page down.
Send me your suggestions for future Search Engine related articles for
this section. mailto:email@example.com
Cool Software and Gadgets
http://www.wordweb.co.uk/ Super thesaurus
http://www.winbundle.com TimeSlice. Software for anyone who has to
keep track of billable hours.
Click Here for Tom's 3d animated introduction to Zeus, the amazing TRAFFIC BUILDING ROBOT!
The Zeus Internet
Marketing Robot is a . . .
. . .Web Traffic Controller
Generates new and return traffic into your web site, while controlling
those exiting by providing an organized exit path. A totally new concept in generating web
traffic. Zeus features and benefits enable this revolutionary software product to create
traffic to your web site, in numbers beyond your wildest dreams.
. . .Automatic Reciprocal Link
Effortlessly increases your web site's traffic! One good reciprocal link
can give you the same traffic as a major search engine and, with a Zeus robot, you can
have thousands of reciprocal links.
. . .Link Directory Creator
A search engine for every web site. Why worry about search engine listings
when your web site can have it's own Link Search Directory? A comprehensive,
vertical-themed Link Directory keeps your visitors coming back again and again.
. . .ThemeSite Email and Contact
Zeus will automatically send reciprocal link requests, custom messages or
Link Directory listing verification to some or all webmasters belonging to the ThemeSites
stored in his database. This gives you a great reason to announce new Themed awards,
product or web site reviews or any announcements about your web site.
http://www.adstech.com/ USB Instant DVD
http://www.microsoft.com/windowsxp/mira/ Grab your monitor and
take it in the bathroom
http://www.siteowners.com/ Lots of resources for running your own
The sites below are all advanced list management companies. Keep this
list handy in case those of you at PostmasterGeneral AKA Mindsharedesign
have to jump ship. I have not thoroughly reviewed all of these sites.
http://www.constantcontact.com (decent pricing and HTML templates)
http://www.emailfactory.com (decent pricing and has some viral
http://www.imakenews.com (very expensive)
Computer / Automation Technique
Autoresponders Part 2
In Part I I told you
about simple and sequential autoresponders.
In Part II I'll tell you the strategies I use to write
follow up autoresponder messages to help you gain much higher levels of
customer satisfaction and to make more money.
I use the sequential autoresponders in
for the following purposes:
This articles will focus on the last four items.
Customer service online needs to be better than in a
face-to-face transaction. There is no personal interaction involved
unless the customer has to call for something or you call them. This
makes many customers very nervous. They are sitting at home wondering if
they did the right thing by ordering. In many cases they are wondering
if the transaction went through at all.
I want them to hear from me right away. I want them to
start to feel like "hey this guy didn't just disappear with my money."
A typical problem in both online and off line sales is
buyer's remorse, i.e., the customer is thinking, "Gee, I wish I hadn't
bought that. I really didn't need it. Maybe I shouldn't have spent that
Part of my strategy in using sequential autoresponders
is to start that feeling in the customer that I didn't just run off to a
cyberresort with their money and sip cybermint juleps while they are
trying to pay off their credit card.
At the same time I am giving them the feeling that
purchasing from me was a good deal and that they made the right decision
by purchasing and that they do need what they bought and that it was
perfectly fine spending what they did . . . in fact it was dirt
The rest of the strategy has to do with the fact that
I'd never make these follow-up contacts if I had to do it by phone or
even by email. I'm just too busy searching out new business all the
http://www.kickstartcart.com 's sequential auto responders allows me
to multiply myself and get the job done that I'd like to do, but
wouldn't normally have time to do.
Also, a significant part of this whole deal is to use
the sequential autoresponders to upsell the customer to additional
related products based on what they have already purchased.
Just like anything else you have to be careful not to
abuse the power of autoresponders. What I do is give at least three
customer satisfaction type messages before I do an upsell message. If
you hammer people to buy, buy, buy they will quickly get sick of you.
Most autoresponders give the person a link to click on if they want to
stop the messages. Hardly anyone every unsubscribes from my messages
because they are so service oriented. Plus I usually throw in usage tips
for whatever they bought.
I usually give a couple autoresponders in the first few
days and then space them out further.
Here's an example of the sequence I use for the
autoresponder series people get when they buy the "Wake 'em Up Video
Professional Speaking System"
Message 1 Same day they purchase
Message 2 Next day after they
Message 3 Five days after they
Message 4 9 Days after they
Message 5 23 Days after they
Message 6 37 Days after
I am going to give you the actual messages I use next
issue, but if you really want to get started writing your autoresponder
messages you can look at mine by sending a blank email to:
Oh, and one other thing I use my sequential
autoresponders for is to send phone number, PIN numbers, and
instructions when I do teleseminars. My
system gives the attendee a custom thank you page where they can
download their handout and get their telephone numbers and then the
autoresponder kicks in to give them the numbers and instructions again
in case they lose the thank you letter. This has reduced my hassle
enormously when I throw a Telephone Seminar. Most of the people won't
lose both documents. I've handled as many as 600 attendees with no
Want to type the same word
over and over in Microsoft word? Here's how to do it. Type the word.
Then hold down the "alt" key while hitting the "enter/return" key over
and over. Go ahead and try it.
Want to remove all the
character formatting like Bold and Italic from a block of text?
Highlight the text. Hold down the "ctl" key while hitting the space
To put in the TM symbol,
copyright symbol or Registerd symbol in Microsoft Word hold down the "ctl"
and "alt" keys and hit T, C or R respectively.
Miscellaneous Stuff You Need to Know
If you are have a little
trouble with your eyesight or with eyestrain which is certainly a
possibility when you spend lots of time in front of the computer
doing Internet marketing, try using the Windows magnifier tool.
Click on "Start," then "Programs," then "Accessories," then
Magnifier. You'll get a pop up box with settings and you'll see that
the top of the screen is magnified. Move your mouse on the regular
screen and see a magnified version at the top of the screen.
Avoid email attachments as
much as possible. People are scared to death of them because of
viruses. Sometimes you may have to email them or call the recipient
telling them that you are sending an attachment and that the
document has been scanned for viruses and is clean.
Is your computer secretly
hiding software put there by advertisers to track your Internet
usage? If you have Windows 95/98/2000 you can get a free program
called Ad-aware. It will search your computer for "spyware" and
remove the problem. Get a free copy at
You will have better luck
selling things on your Internet site if you tell customers what to
do. Example: "Read the following description and then click at the
bottom of the paragraph to order."
Many people never finish
buying your product because they have trouble or get cold feet at
your order page. We'll have articles coming up on how to fix up this
page to convert more customers.
AKA "The Publicity Hound"
Stick with what you know best.
Find a niche. Then market like crazy, preferably to the same target
That’s what I’ve learned after four years of joys and frustrations in
Internet marketing. I spent the first four years building The
Publicity Hound brand and promoting myself as the Number One
expert in how to create free publicity. I started a print newsletter
called The Publicity Hound, followed by an entire series of 5-page
how-to special reports.
The reports were conceived about three years ago as my way of making
money from my eventual book without having to set aside several months
to write it.
I’d write a chapter, call it a special report, make it available at my
http://www.PublicityHound.com , then send it to customers
electronically. Once I had written 20 or so reports, I reasoned, I’d
have my book, which I could then peddle to a major publisher or
Each report focuses on a different and very narrow media relations
problem, then gives in-depth information on how to solve it. I call it
going “an inch wide and a mile deep” and the formula has worked
So beautifully, in fact, that I scuttled plans to package them into a
book. Instead, I kept cranking them out at the rate of sometimes four in
one weekend. I now have 43 special reports that sell for $7 each. Work
the numbers and you’ll soon see why I scrapped the book idea. In a major
bookstore, my book would sell for little more than $25. The special
report concept keeps customers coming back and encourages them to keep
spending. In other words, it turns them into lifetime customers.
Last year, I made about $20,000 revenue just on special reports. This
year, I am concentrating on tape-recorded telephone seminars which I
then turn into CDs and audio tapes and use to upsell customers who buy
the reports. The CDs and tapes will be bundled with other products to
create even larger product packages.
My success with products is due, in large part, to my e-zine, which now
has more than 7,200 subscribers. When I started the e-zine a year and a
half ago at the urging of Tom Antion, a top Internet marketer and
friend, my product sales immediately quadrupled. Building the list is my
second goal this year because the e-zine has led to numerous full-fee
speaking engagements, invitations to appear in other authors’ books,
invitations to write articles and opportunities co collaborate with
other experts on products. I have attended Tom's "Butt Camp" for
Internet marketers three times and am religiously using his hand-outs as
my "to do" list.
If I have one regret, it’s creating three products on employee
recruitment and retention and using them as an entrée into companies
that are looking for ways to use free publicity to position themselves
as employers of choice. The problem is that I must market these products
to human resources professionals, not to the public relations people who
already are my core audience. And that means doubling my marketing
efforts. I’ve decided to put all my energies into promoting my expertise
and selling to the people in my biggest target audience. That includes
marketing and PR people, authors, speakers, small-business people,
schools and non-profits, and anyone who wants to self-promote.
Things I wish I had known three years ago:
Get your products into
the hands of as many people as possible who can resell them for
you. Quit thinking of these people as your “competition” as I once
did. Start viewing them as money in the bank.
If you’re a sole
proprietor, stick with one target audience and work like crazy
penetrating the niche. Choose two or three different target
audiences and you may have to double and triple your marketing
Create products in a
wide variety of price points and give your customers as many
different options when it comes to buying them.
available in CDs and audio tapes, for example. Turn a series of
audio tapes in an e-book.
Be relentless about
building your e-zine list.
Sign up for Joan
Stewart’s free e-zine, The Publicity Hound’s Tips of the
Week, at her web site at
http://www.PublicityHound.com , where you can also download a
free sample chapter of her e-zine, How to be a Kick-Butt
Publicity Hound, which she co-authored with Tom Antion.
Get a free sample and the Table of Contents at
To Contac Joan Stewart a. k.a. "The Publicity Hound" 3930 Highway
O Saukville, WI 53080 Phone: 262-284-7451 Fax: 262-284-1737
Speaker, trainer, consultant, and expert in media relations and
employee recruitment/retention "89 Reasons to Send a News Release"
is yours free at
Digital camera sales rose 25% in the first quarter of 2002 as
compared to the first quarter of 2001. . . .Do you have one?
Do you know how handy they are when it comes to taking product
photos? How about taking shots of conference participants the night
before your speaking engagement and incorporating them into your
presentation the next day?
The US economy rose at an annual rate of 5.6% in the first quarter
of 2002. . . . This is a great time to sell in and the US market!
The newest way to shop online uses one of the oldest payment
Convenience store chain 7-Eleven, which is testing out interactive
kiosks in nearly 100 stores, plans to allow those kiosks to accept
cash for online purchases later this year. The company plans to add
its so-called Vcom kiosks to up to 3,500 of its stores during the
next 18 months Full Story from Wired
http://news.com.com/2100-1017-921821.html This means people with
no credit cards can order your online products. . . . I hope they
don't spill their Slurpees on the keyboard.
The Yankee Group surveyed 550 business DSL users by telephone. 65%
said that their DSL service would be one of the last things to go if
they had to cut costs. 91% said that the productivity increase far
exceeded the cost.....Are you on a high speed connection yet?
I couldn't live without it.
Orbiscom who has deals with Discover and
MBNA is testing single use credit card numbers and the
initial results are showing that people are willing to spend a much
greater amount online because the security risk has been lessened.
Talk about getting in bed together. . . . Soon you will be
able to pick up your purchase from Amazon.com at a Borders Book
store near you.
List management companies are cracking down on list owners because
of pressure from AOL, Hotmail, and Yahoo to reduce spam complaints.
You better keep your list squeaky clean or you may not have anywhere
to host it.
You will have to print out
the following reference pages separately. They are included in each
issue, so there is no need to print them out every time. Do,
however, check them frequently because I will put new additions to
these pages at the top of each page until the next issue comes out.
Recommended Learning Tools
Back to June 2002 Index page