Computer / Automation Technique
Autoresponders Part I
An autoresponder is a piece of software that
receives an email and sends back a response or multiple responses
automatically. You could equate it to the email version of fax on
demand where someone calls a phone number and requests documents
to be faxed back to them. The system does it automatically.
Autoresponders are tremendous time savers for you and give immediate
gratification to your clients and prospective clients.
SIMPLE AND SEQUENTIAL
There are two types of auto
responders. A simple autoresponder receives an email from a person and
sends back one email response to that person. A sequential autoresponder
not only sends back the initial response, but sends additional responses
at prearranged intervals.
Simple autoresponders are used for various responses to simple and
repeated questions. For instance: Let's say you have advertising rates
for your ezine. You don't want to have to personally email everyone that
is interested in finding out what your rates are. So you set up an auto
responder that emails them automatically for you. In my case if you
will get an email back with the current advertising rates and
guidelines. I also give them a web page to visit with the same info
http://www.antion.com/sponsor.htm . Remember we want to make it easy
for people to do business with us on their terms. Some would prefer
email and some would rather visit a web page.
cases your web hosting service gives you autoresponders for free. Check
with them first. On some of my hosting accounts I get 30 different
simple autoresponders included in my web hosting fee. When I say 30
different autoresponders I mean that you can have thirty different
automated messages. You would have thirty different email addresses to
match. Another one I have is
Even if they aren't free
from your host, they are probably dirt cheap like a dollar a month or
something like that. If your host doesn't provide them, there are tons
of other companies who will be happy to accommodate your needs. Just
type in "cheap" or "free" autoresponders into any major search engine
and you'll find more than you need. NOTE: Always keep in mind when I say
a service is "free" they are probably going to tie in an ad to your
service. To get ad free services you probably have to pay a small
Sequential autoresponders are much more powerful marketingwise than
simple autoresponders. They can be used to deliver continued followup to
prospects urging them to buy. They can be used to deliver either free or
paid E-courses and they can be used to give ongoing customer service.
Here's how it works: Instead of composing one response message to be
delivered to a person requesting it, you compose several or many
messages. You put them in the autoresponder interface screen on your
computer and you tell the autoresponder how many days to wait before
delivering the next message in the sequence. Usually the first message
goes out immediately and then the follow up messages go out at any
interval you set.
I use this to deliver my 7 day mini
course. The first message goes out immediately upon request and another
message goes out automatically each day thereafter for the next six
You could have the follow up messages going out
once a week or once a month if you want. Better systems allow variable
time between the messages. So instead of regular daily, weekly or
monthly intervals you could set the first follow up message to go out
after three days, the next message after 7 days and the next message
after that in 15 days or whatever you want.
When I first
started I used
http://www.aweber.com as my sequential autoresponder company. In
fact, I still do because I have over a million emails out there with the
address to that system that I felt it was a good idea to keep it even if
it's not the best deal anymore. You can get the course by sending an
The reason aweber is not such a good deal anymore is that
the high end smart shopping cart system I sell has an unlimited number
of sequential autoresponders plus all the really advanced shopping cart,
upsell and database features all rolled into one for about the same cost
as one or two autoresponders from aweber.
has a feature that allows the autoresponders to be tied to a product
purchase instead of an email request. This is an unbelievably powerful
feature not even found in many custom programmed shopping carts cost 50
What this means to you is that when a
customer purchases a an item from KickStartCart they automatically
subscribe themselves to an autoresponder sequence that can be used to
reduce buyer remorse and returns, give extra customer service and upsell
the customer to additional purchases, thus extracting more money from
the same number of visitors to your website store.
http://www.kickstartcart.com I give you an hour long orientation
which will save you many hours of figuring the features out on your own.
In Part II I'll tell you the strategies I use to write follow up
autoresponder messages to help you gain much higher levels of customer
satisfaction and to make more money.
If you want to quickly
double space text in Microsoft Word, highlight the text and hold the
control key down while hitting the "2" key.
Find your way back to a
particular spot in long Word documents really fast by inserting a
bookmark. Click in the document where you want to be able to get back
to quickly. Then click on "Insert" and then "Bookmark." Give the
bookmark a name. When you want to get back to that spot click on
"Edit" then "Go to" then "Bookmark." Pick the bookmark you want to go
to and poof, you're there. You can also use Ctrl - F5 to start the
Use keyboard shortcuts. When
you see a typical "File," "Edit," "View," etc.
menu in a Windows program you can use keyboard shortcuts instead of
lifting your hand up and reaching for the mouse. This can save
enormous amounts of time. Usually one of the letters in the command is
underlined. Use your Alt key and hit the underlined key to open the
menu. Use your "Esc" key to close the menu. Use the "Arrow" keys to go
up and down the menu and use the "Enter" key to make your selection.
Upcoming topics for this section
Pop in strings of repetitive text anywhere (not just
Organize your email
Reduce the impact of SPAM email
The greatest keyboard shortcuts
Respond to emails while you sleep with
Using templates so you never have to reinvent the
Back to May 2002 Index page