Print and Go
is the entire ezine for you to print and take with you. Simply
print this entire web page by using your "File/print"
command. All of this month's articles are included and there is
plenty of room in the margins for notes
Frequently Asked Question pages are basically used
for two purposes. 1. To lighten the customer service load and 2.
to sell. I use mine to sell.
to see my page.
Part of selling is education. When you
educate your customer about what they need and then fill those needs you
can sell lots of stuff. Here's and example from the first FAQ on my
Do you customize?
I sure do! I know many speakers say they customize, but to them that
means they sprinkle in the name of your organization and charge you
extra to pronounce it right.
Here's how I do it:
1) I do a computer search of your industry, your company and your
competition; 2) When possible, I do phone interviews with audience
members (sometimes I incorporate their quotes into color visuals and/or
handout materials); 3) I review your trade publications; 4) I "secret
shop" your retail establishments, if appropriate; 5) You get handout
materials that reflect the theme of your meeting; and 6) Titles and
subjects are customized to your event.
Let's break this down:
First, many new meeting
planners or people that are given the task of finding and hiring
speakers may not have any experience doing so. They may not know that a
customized presentation is more valuable to them than a standard dog and
pony show. It's my job to educate them.
I also take the
opportunity to bash other speakers a little by exposing what they "call"
customization. This will alert the meeting planner to watch what other
speakers say about their customization. The meeting planner will
automatically compare what the other speaker says to what I have already
told them is the standard. If the other speaker doesn't reach my
standard . . . .chalk up one point for Tom.
I then go on
to mention the different ways I customize. This is pretty impressive
that I would go to all that trouble to call people, secret shop,
customize the handouts, titles etc.
Let's look at the
How long are your presentations?
My presentation will be designed to fit your available time from 30
minutes to two days. I am also experienced and flexible enough to adapt
when my segment needs to be cut or expanded unexpectedly. I will do
whatever I can to accommodate your needs.
In the above question I'm showing that I'm flexible,
that I have plenty of material and that I'm experienced and capable of
adapting it to their needs. I'm basically showing them that their needs
come before mine.
How can you effectively address so many different
types of groups?
The fact that I've addressed a wide range of audiences (more than 87
different industries) is a big part of my value to your organization.
Every group is different, but I have found that we face many similar
challenges. In my areas of expertise, I bring the best of "what works"
from other industries to your group.
The above question makes a benefit out of my experience.
This is to counteract someone thinking that they need an expert from
their own industry.
How can we get extra value by engaging you?
Many groups that hire me to do a keynote presentation also have me do a
breakout or spouse session at the same event. This gets you a big
discount on the second presentation and saves you travel
and expenses. I will also help you design exciting convention openings
and closings, even if you are on a bargain basement budget!
Again, I'm educating them about the ways they can get
more bang for their buck, i.e., I'm adding value.
Creating a FAQ page
You can simply start listing questions and answers right
down the middle of your page. In Microsoft Front Page they have a
template with all the book marks and hyperlinks already in place. You
just fill in the questions and answers.
Make sure you concentrate on educating in a way that
gives you an excuse to highlight the benefits you bring to the table.
Traffic Generation Technique
I am just getting my feet wet on Ebay as a seller.
I've been buying stuff on there for awhile. My first auctions went
up this week and so far I've sold two "Wake 'em Up!" books
and gained two new customers.
The last part of the
last sentence is what I want you to pay attention to --
"and gained two new customers."
That's the real important issue here.
Hold the presses.
hahahaha another one of my auctions just ended and guess what NO BIDDERS
hahahahaha. It cost me a whole 35 cents to list "Wake 'em Up" in an
obscure area and nobody found it.
This is cracking me up
because everything has a certain skill level to it. I started my
auctions on a whim and then got the book Ebay for Dummies. I'm now
reading about all the dumb things I've been doing. There are best times
to run auctions, Best times to start. Best times to end and more
strategy than you would realize. I can only suggest that you get a book
on it which will save you lots of time.
The beauty of the
whole thing is that it's so darn cheap to try out. The other thing is
that everyone on there is not necessarily an el cheapo bargain hunter. I
certainly am not cheap, but I buy stuff on there all the time and if I
find a good company I'll buy stuff direct from them.
back to my two new customers. It's too early to say if these people are
likely to spend any more money with me, but I spoke to one of them on
the phone for about 15 minutes and she's an author with a published book
and she wants to be a better speaker. WELL HELLO . . .WHO'S BETTER THAN
ME TO HELP HER ALONG HER WAY? . .. (For those of you who
don't know me that's my field.)
That's the point. She
could become a long term customer and buy thousands of dollars worth of
products and services. We're back to the old "Lifetime value of a
I'm thinking that once I learn how to
do it, the process of the auctions can be virtually automated. Ebay has
a $5.00 a month tool that keeps track of your auctions and uploads them
with templates so they look nice. If you're really industrious you can
make some really fancy stuff layouts of your products.
So Tom, what does this have to do with website traffic?
Well here's the scoop. There are tricks of the trade to put your website
address in with the ad. There are personal home pages Ebay gives you
that tell about you and what you do. There are millions and millions of
visitors to Ebay all typing in keywords (that's another thing you need
to learn to do. . .put keywords in your descriptions so you come up on
So if you have any kind of product, audio
tape, video tape, book or whatever, you can use it as a loss leader. If
you're self published it's probably not even going to be at a loss. I
sold one Wake 'em UP book for $8.00 plus shipping and the other for
$6.83 plus shipping. With a $2.00 cost I still made a little money on
both and got two new customers.
Let's say I can get that
up to a five or ten or twenty new customers per week. Now we're talking
some good revenue when some of them upgrade to other products and
More updates on my Ebay auctions next month.
Product Development Technique
The good old VHS video
tape is still hanging in there. Blockbuster still has miles of shelves
filled with them and you can buy them all over the Internet. The DVD is
coming, but it's not even close to replacing your VCR.
Creating video is a lot easier, better quality and cheaper than it used
to be. It's still much more complex than creating audio products but
with the right kind of help you should have no trouble making VHS video
The reason it is so much cheaper now is because
of the digital camcorder. They are tiny in physical size, light in
weight and put out an extremely high quality picture.
Do it yourselfers
For those of you that are more industrious you can do entire video
productions yourself using a digital camera and your home computer. I
have to tell you though it's not as easy as the video editing software
people make it sound.
To edit video on your home
computer takes a really big and really fast hard drive. These drives are
usually a step above the standard computer hard drive. You also need a
good video capture card. If your computer doesn't have one, then you'll
need to choose one (not very easy) pay for it and install it AND hope it
When it comes to video cameras, just about any
modern digital or mini DV camera is more than enough to create great
quality instructional videos.
Don't forget the lights and
a good fluid head tripod. A terrible camera with great lighting will
most likely give you a better picture than a great camera with terrible
You can't really do great video with a standard
camera tripod either. A fluid head tripod allows you to move the camera
smoothly through pans (horizontal left/right movements) and tilts (up
and down movements).
You better take some tutorials about
framing shots, zooming, panning and all the other good camera techniques
before you try to create a product. Most people that shoot their own
video make it look really bad because they don't know the techniques to
create interesting shots that don't make you nauseous from excessive
panning and zooming.
Video is much more complex because
you've got audio that must make sense when matched to the video. You
can't believe how hard this can be doing it yourself. If you really want
to do it, here are some resources:
A better way
Get a professional to shoot your instructional video product. I can tell
you after two failed attempts to shoot and edit myself (even after
having owned a video production company many years ago) I've given up
the do it yourself route. If I need good video done, I hire a
professional camera person and editor. This let's me concentrate on the
content so that I do a good job.
This doesn't have to be
overly expensive. You can get some very small companies to shoot for a
couple hundred dollars a day. Many of them have small digital editing
systems that are more than adequate for instructional videos. The hourly
rates can start at 30 or 40 an hour and go up.
cases, using these people as long as they are reliable and half way
professional, will give you a much better finished product than you
could ever have done yourself.
Video for free
A good way to get a free video production is to offer to do training for
a company or organization that either has it's own video production
department or is willing to pay for video production. You could make a
deal where they agree to do a professional production that you can keep
and use in exchange for the training or you may even get paid for the
training and still get a master copy of the tape. The deal you land will
depend on your negotiating skills.
Video cheaper than
Organize several people that want a video product and share the costs of
the shoot. If you can standardize the location, (like a hotel room) or
small studio, you can split the cost of the video shoot. Each one of the
group would be responsible for the cost of their editing, but you might
be able to arrange a package deal with the editing company by bringing
several jobs at once.
Do you really need a video
Before you jump into any of this, please contemplate the above question.
If you are simply going to be a talking head, I suggest your forget
about video. Why would people want to drop everything and watch you
talk? If you can't come up with a valid reason why they couldn't get the
same info in some type of audio format, forget the video project .
. .unless of course your're doing it for ego or for a lot of money.
The best video informational products are ones that actually show the
viewer how to do something while they are being told how to do it. I've
learned tons of magic from videos. So much that I'm planning a series of
magic tapes for speakers.
What to wear on video
For this section I'm going to take a section from "Wake 'em Up Video
Professional Speaking System"
TELEVISION, VIDEOTAPE, AND VIDEOCONFERENCING
Here are some things you should keep in mind when a television camera is
trained on you:
TELEVISION & VIDEOTAPE TIPS
Gestures should be smaller.
Make sure clothing is "broken in" and comfortable
when you are sitting and standing.
Prior to your performance, have instant photos or
video taken of you while sitting and standing. Make sure your clothes
look good in both positions.
Find out the background color of the set if
possible. You don't want your clothing to blend in and make you
Ask the producer for wardrobe color suggestions.
Do not wear any clothing with tight patterns or
pin stripes. This causes an optical illusion called a moir‚ pattern
which makes you look bad.
Avoid clothing with large patterns or geometric
shapes. The audience will watch your clothes instead of you.
Avoid wearing black, white, or red on television
or video. Even the best of cameras have trouble with these colors.
Avoid flashy jewelry. It reflects light.
Avoid jangly jewelry. It reflects light and makes
noise that will be picked up by your microphone (this applies whether
you are on TV or not).
Wear your eyeglasses if you want, but avoid shiny
Tip the bows of your eyeglasses up slightly off
your ears. This angles the lenses down to reduce glare from lights.
Wear makeup. It has the practical purpose of
reducing the glare of TV lights. Apply it to all exposed body parts,
like backs of hands, arms, neck, etc.
Apply cover-up below eyes to mask bags and/or
Good studios are kept cool to negate the effect of
the hot TV lights. You may freeze for a while until the lights are
turned on, then you may burn up. Dress for the heat, but bring a
jacket or extra cover-up to be used while you are waiting to go on.
Bring a handkerchief or tissues to dab
perspiration during breaks
Don't second guess the camera. Act as if you are
always on screen.
Make sure your makeup, wardrobe, and hair are
consistent with your message.
Wear knee-length socks.
Always keep double breasted jackets buttoned.
Single breasted jackets can be opened, but not too
I SAY AGAIN Wear Makeup. TV lights can penetrate
several layers of skin. You can't possibly shave close enough to
prevent whiskers from showing without makeup.
Don't forget makeup on receding hairlines or bald
Trick: Run the thin part of your tie through the
loop in the back of the main part of your tie then clip the thin part
to your shirt below the loop. This will keep your tie perfectly
centered without the tie clip showing.
Don't wear vivid red lipstick or lip gloss. Stick
to softer tones and dab lips with a little powder.
Consider dress shields if you perspire easily.
Make sure your hair will stay where you want it. You don't want to be
fooling with it while on the air. Make sure a lavaliere or lapel
microphone and transmitter can be attached to your clothing.
Lillian Brown has written the best resource I know of on the topic of
appearing on television. It's called Your Public Best: The
Complete Guide to Making Successful Public Appearances in the Meeting
Room, on the Platform and on TV (Newmarket Press: New York
If possible prior to the videoconference, send
remote location participants handouts, copies of agenda, and copies of
Try to get someone else to operate the camera and
other equipment. Have them shoot close up if possible. With more than
one presenter, if you leave the camera on wide angle, the viewers will
have trouble picking out who is talking.
Periodically ask for feedback from the remote
sites. Your chances for misunderstanding multiply when communicating
Remember assume you are always on camera. Use the
mute button for your microphone if you must converse off the main
Next issue we'll talk about
scripting your video product
The issue after that we'll
talk about packaging and duplicating your video product
The implied deal I have with my subscribers is that I will give them
really great information and in return they will allow me to keep
sending my E-zine and marketing to them. If I break my part of the
bargain by sending lousy information, then people will withdraw their
permission for me to email to them which is called "unsubscribing." If I
send too much marketing stuff compared to the great information, I have
again broken the bargain and they will unsubscribe.
People know that I give usable stuff, or I keep my mouth shut. I'm
always helpful as much as I can because I want people to keep coming
back. I want to be known as a good source of information. I want them
spreading my name. That's one of the ways I use my E-zine. I give them
good information and let the readers spread the word for me. The best
way to maximize the value of this though, is a one/two punch between
your website and your E-zine. That's what I do.
The Website Connection
The strategy is to maximize the value of the connection between my
website and my E-zine. I do this by publishing articles and ads that are
linked back to my website for more information, or compelling ad copy. I
can write as much as I want on the website, but I can only fit so much
in the electronic magazine.
I can't advertise all the time so I still might link people to my
website or other websites just to keep giving them more great
information. This helps solidify their subscription. You just can't
forget about giving good information, or you will lose subscribers.
The psychology of the E-zine / Website connection is that many people
read their email while online. Your enticing links to the website are
similar to a person picking up an impulse-buy item at the cash register
of the grocery store. The reader figures, "Heck while I'm here online I
may as well pop over to his website to see what it's all about."
Once you get them to the website you can write long copy that really
sells the visitor. You can't make your sales copy too long in an
electronic magazine. People will go and read long copy on a web site,
but generally they don't want emails that are excessively long.
The articles, links and ads drive people back to the web site. I'm going
to show you an example of this. I made lots of money on
product sales in a short period by sending people from my ezine to
http://www.antion.com/speakervideo.htm . That is professionally
written copy. I actually wrote it, but I had a professional advertising
copywriter look at it. Good copy on your website is a critical piece of
marketing strategy to make a lot of money. You can make money with just
the E-zine, but when you put the website and E-zine together, that's
when sales can really go crazy.
As you'll when we talk about the website sales process in another issue,
this page is obviously a product. Even the URL tells you it's a product
before you even click on it. Sometimes I'll send a person to a different
type of copy that is designed to hide the product until you show all the
benefits of having it. The same video product is being sold with ad copy
http://www.antion.com/public-speaking.htm check it out and see the
difference. The page in the above paragraph is obviously a product. This
page doesn't' t look like a product it looks like an article, but it's
actually selling the same product..
The first type of copy is fine for people that know it's a product and
just want to look at it. The second copy is better for people that find
the page while looking for free information.
Make Back Issues Available
Another strategy, is to make back issues available at your website so
that people can go back and look at articles. They'll also be exposed to
the ads again. I have all back issues of Great Speaking on the website
Keep back issues handy and update them once in a while
if some of the web pages that have your ads on them have changed. You
don't want somebody going to a back issue and finding links that are no
good anymore, although that will inevitably happen once in a while.
Some of the individual back issues could show up in search engines too,
but they're usually not optimized very well.
This is something I learned once I started to get lots of subscribers.
People all of a sudden wanted to make deals with me. Joint ventures come
out of the woodwork now that I have about 140,000 subscribers. This
actually was part of my strategy and continues to be. Having control of
a list of people this size gets me invited to speak to other business
people who also want to learn to do what I do. Having a good product mix
actually makes no fee speaking engagements very profitable because of
back of the room product sales.
Other joint ventures can
be very profitable too, but you've got to watch them closely. You will
get lots of people approaching you with pitiful products that don't sell
for much and get lots of returns. All you'll end up with from them is
unsatisfied subscribers, unsubscribers and very little, if any, money to
show for it.
This is another issue that just came up for me last month. I don't
really push advertising sales because the value of the ad space for my
own products and services is greater than the revenue from selling an ad
to someone else. This really hit home last month when the ad rates for a
single stand alone ad to my entire list was only $475.00. Seem like a
lot of money for just sending out electrons doesn't it?
Well I lost my proverbial electronic shirt on that ad. At least 3500
people unsubscribed from my list. The person placing the ad made a
fortune which I'm happy about, but even if I placed a value of as little
as 35 cents for each of those subscribers it will cost me $1225.00 to
replace them. So the ad rates must go up substantially for me to sell
stand alone ads.
Ads in the body of the ezine can be more
reasonable because there is more space and it's surrounded by content,
so one particular ad unless it was offensive (which I wouldn't allow)
won't cause a massive exodus.
Why Most Copy Fails Miserably
And What You Can Do About It
By David Garfinkel
Let's get real. Your advertising -
it's all about you, isn't it?
It's about your company. Your services. Your this. Your that.
It must make you feel very good.
Except when you don't get any sales out of it.
Ever wonder why?
Your Customers Are Simply Not Concerned About
You. . . Until
You Have Convinced Them You're Concerned About
And there's an easy way to convince them you care about them. In three
Step 1 is to do your research. Not your typical market research.
In this White Paper, you're going to learn about a new approach to
writing copy I call "Dissatisfaction-Resolution Copywriting." What sets
this new approach apart from the approach used to write so much of the
other advertising copy you see today, is what you do in Step 1 -
We'll get to that shortly.
But first, Step 2 - you were wondering what that is, weren't you? - Step
2 is writing the copy itself.
And Step 3 is editing the copy to make sure it is as alluring and
intriguing - and as irresistible - as it can be.
Dissatisfaction-Resolution Copywriting Puts Your Customers
In The Driver's Seat - And Their Money In Your Bank Account
I developed the concepts and tools of Dissatisfaction-Resolution
Copywriting after years of writing successful advertising - advertising
copy that has resulted in millions of dollars of sales for clients in
dozens of different industries.
As the author of an interactive course and two online books to help
others improve their own copywriting, I realized a lot of people who
were able to write better copy (as a result of learning what I taught)
were still making a fundamental mistake.
They were focusing the advertising spotlight on themselves rather than
on their prospects' needs and wants.
Despite dire warnings to the contrary.
Dissatisfaction-Resolution Copywriting aims to help you avoid making
that mistake by leading you through a simple process to take the focus
off you and onto your prospect.
Specifically, onto your prospect's dissatisfactions. And how you can
offer them blessed relief.
Fine. So How Do You Take Advantage of the Huge Payoff
You Get From This New Approach of Writing Copy?
Start with Step 1 - research. The research I am talking about is no more
than thinking through the answers to six questions, and writing them out
on paper (or your computer).
Here are the questions:
1. Who am I selling to? Be as specific as you can. Most people
never think this through. If you can think of an individual you know
personally who represents the buyers in your market, use that person as
a starting point.
2. What is the dissatisfaction in this person's life that what I am
selling will fill? Don't gloss over this question; take your time.
Go deep. Don't settle for the first answer - really explore this
question. For example, if you sell annuities, the dissatisfaction you
are filling is the individual's feeling of inadequacy that they haven't
done enough (or anything, maybe) to prepare financially for their, or
their family's, future.
3. How does this person experience this dissatisfaction? Very
important. You don't want to say to your annuity prospect, "Do you feel
inadequate that you haven't done enough to prepare financially for your
family's future?" They may experience the dissatisfaction as a hidden
sense of shame that they're not being responsible financially - or, as a
feeling of financial helplessness. Once you know, really know, how they
experience their dissatisfaction, you are miles ahead of almost everyone
else in your field who's writing copy.
4. What am I selling? Of course, this is where most people start
- and when you start with this question, you are on a guaranteed path to
advertising disaster. But now, once you're aware of your prospect's
dissatisfaction and how your prospect experiences that dissatisfaction,
you can address the question of what you're selling.
Make two lists, of both the
literal features, and of the benefits your product or service delivers
No, don't just nod your head in agreement. Really do it. Make the two
5. In what ways does what I'm selling take care of the customer's
dissatisfaction? Your answers to this question make up "the keys to
the vault." This is the hard work you want to do before you start
writing your copy. This is the million-dollar-payoff work.
For example, remember old O.M. Scott, the lawn-care dude? He knew that a
lot of lawns turned brown in the summer. He came up with a strain of
grass seed whose shoots stayed green even in the hottest, driest
weather. He knew without question that the dissatisfaction he was
solving was un-green lawns, and the way he did it was by providing lawns
that stayed green, with his grass seed.
Sure, it sounds simple now.
But it was a breakthrough idea when he came up with it.
And last time I checked, the company was still around.
6. How can I prove what I'm selling takes care of their
dissatisfaction? There are lots of ways - through the use of testimonials,
case studies, facts, awards, reviews in the press, and so on.
Okay, So Now What?
Now, Step 2. Write the copy.
Let's not kid ourselves. Writing copy is never easy. But it will be much
easier to write good copy that gets you great results once you have
worked through the answers to the six questions in Step 1.
And you structure your copy like this:
1. Start with a promise
about your prospect's dissatisfaction - either that you will help the
prospect solve a problem
(the one that's causing them dissatisfaction) or
achieve a goal (so when
they achieve the goal, it will relieve a dissatisfaction they are
2. Then, offer convincing proof that you can really
deliver what you have
3. And, ask the prospect to take
the next step - to contact you or to buy directly from your copy.
What About Polishing Your Copy?
Of course. That's Step 3.
I'll give you a free checklist that walks you through how to make sure
your copy gives you the best results you could imagine. Maybe even
Just send a blank email to:
How Did You Like What You Just Read?
Yeah, I know. Some of it was sort of
brutal. Harsh. Judgmental.
I mean, who likes to be accused of being self-centered in their
But think of it as a wake-up call. And then, see how you like what you
just read after you write
your next ad, email, sales letter, Web page, postcard or radio
commercial using this approach.
Come to think of it, you'll probably like this White Paper a
lot better once you see
the awesome results you get from using the new ideas you learned from
it. Sales results. Money in the bank.
By the way, the information you have just read is adapted from my new
e-book called "10 Sure-Fire Ways to Become Much Richer in 90 Days… Or
Sooner." It has a lot more straight-to-the-point tactics for getting
more return from your marketing.
It's published by wz.com. Find out more about it at
About the Author: David Garfinkel is the author or co-author of five
business learning products, including "The Money-Making Copywriting
Course," "Advertising Headlines That Make You Rich," and "10 Sure-Fire
Ways to Become Much Richer in 90 Days… Or Sooner." He is also a master
copywriter whose work has pulled in millions of dollars' worth of sales
for companies in 81 different industries. You can learn more about
David's copywriting and read an excerpt of his book on headlines at
Search Engine Tips
Keyword Placement Part I
The Title Bar
I'm going to take this slowly
because the placement of keywords is so important. This article is
actually a homework assignment for you if you have a website now. Go to
every important page in your website and see if you have what this
article suggests. In future issues we'll cover different parts of your
web page where you can strategically place keywords.
One of the main places that a search engine looks for the keywords is in
the "Title Bar" of your web page. The title bar is usually a blue bar
across the top of each one of your webpages. It's actually at the very
top of your browser window or most likely the top of your screen when
you browser is at full size.
The information in the title bar is also the link text
that someone clicks on when they receive the results of a search AND it
is also the text used when someone "bookmarks" your site or puts it in
their favorite places (many browsers allow the person bookmarking the
webpage to change the text that they see in their list of bookmarks).
If you look at the title bar of this page, you'll see that it says
"Great Internet Marketing." Although the keywords "Internet Marketing"
are in the title, it doesn't matter too much for this page because this
page is in a private paid membership site. It's password protected and
not designed to be found by search engines.
A problem I see all the time is where people put their name in the title
bar or use "home page." All of this is meaningless. What you want to do
is put keywords in the title bar.
Tip: Go though your website and make sure each page has keywords in the
title bar. Using keywords in the page title tells someone what's on that
page. If you look at my home page, for example,
http://www.antion.com , it
does not say, "Hey this is the big shot speaker Tom Antion." My keywords
in the title bar say "presentation skills," "speeches," or "public
Use something relevant to the search engines and your
topics. The title bar is weighted very heavily when the search engine is
looking for the page. It's just about the most important / relevant part
of your page when it comes to search engines. If the search engine is
doing a search on the term "public speaking" and it's not in the Title
Bar, which is the most important part of the page, the search engine
figures the page is not about public speaking and most likely skips
looking at the rest of the page.
The title tag
The HTML code that behind the scenes of your page is called the "Title
Tag." It should be the first tag beneath the head tag as shown below.
<title>Great Internet Marketing</title>
You could easily see this same coding in
your Internet Explorer browser by clicking on "View" then "Source." If
you are in Netscape, click "View" then "Page Source" You can't look
behind the scenes HTML coding using the AOL browser.
Folks, this is very important. Make sure your keywords are in your Title
Bar and check it for every important page of your site. Also remember
that pages on different subjects should have different keywords in the
title bars of your web pages.
Cool Software and Gadgets
http://www.mastersyndicator.com Syndicate your writing so thousands
of websites across the web can get updated immediately.
http://www.dataviz.com/products/documentstogo/index.html Take your
important documents with you on your Palm
http://www.screencapture.com Check out Capture E Z Pro
encrypted place to keep all your passwords
http://www.beachcomber.com/Gadget/Electron/shake.html Have trouble
waking up when traveling? Different time zones got you zonked? Do you
have to get up early or miss your flight. Check out this gadget that
shakes you awake.
http://www.wearablegroup.org/ check out what's new in computer
MIT is developing a prototype phone that sends
vibrations to the person you are calling. Uses: well I can think of one
with your girlfriend hahahaha but what the technogeeks had in mind was
delivering cyber handshakes.
http://www.smartwear.com/ Electronic Leather Wallet
http://www.dumpcomputers.com/casmod.html Really cool desktop
computer cases. Click on "cases" and look around
http://www.websitegarage.com evaluate your website for load
speed, graphics and other parameters.
http://www.citysearch.com Find out what's going on in selected
http://www.megaconverter.com/mega2/ convert anything to anything
http://www.eBookDirectory.com Free Ebook. Quality varies
Resources for ezine publishers
http://www.spamslicer.com/ Helps you reduce spam email
Computer / Automation Technique
Autoresponders Part I
An autoresponder is a piece of software that
receives an email and sends back a response or multiple responses
automatically. You could equate it to the email version of fax on
demand where someone calls a phone number and requests documents
to be faxed back to them. The system does it automatically.
Autoresponders are tremendous time savers for you and give immediate
gratification to your clients and prospective clients.
SIMPLE AND SEQUENTIAL
There are two types of auto
responders. A simple autoresponder receives an email from a person and
sends back one email response to that person. A sequential autoresponder
not only sends back the initial response, but sends additional responses
at prearranged intervals.
Simple autoresponders are used for various responses to simple and
repeated questions. For instance: Let's say you have advertising rates
for your ezine. You don't want to have to personally email everyone that
is interested in finding out what your rates are. So you set up an auto
responder that emails them automatically for you. In my case if you
will get an email back with the current advertising rates and
guidelines. I also give them a web page to visit with the same info
http://www.antion.com/sponsor.htm . Remember we want to make it easy
for people to do business with us on their terms. Some would prefer
email and some would rather visit a web page.
cases your web hosting service gives you autoresponders for free. Check
with them first. On some of my hosting accounts I get 30 different
simple autoresponders included in my web hosting fee. When I say 30
different autoresponders I mean that you can have thirty different
automated messages. You would have thirty different email addresses to
match. Another one I have is
Even if they aren't free
from your host, they are probably dirt cheap like a dollar a month or
something like that. If your host doesn't provide them, there are tons
of other companies who will be happy to accommodate your needs. Just
type in "cheap" or "free" autoresponders into any major search engine
and you'll find more than you need. NOTE: Always keep in mind when I say
a service is "free" they are probably going to tie in an ad to your
service. To get ad free services you probably have to pay a small
Sequential autoresponders are much more powerful marketingwise than
simple autoresponders. They can be used to deliver continued followup to
prospects urging them to buy. They can be used to deliver either free or
paid E-courses and they can be used to give ongoing customer service.
Here's how it works: Instead of composing one response message to be
delivered to a person requesting it, you compose several or many
messages. You put them in the autoresponder interface screen on your
computer and you tell the autoresponder how many days to wait before
delivering the next message in the sequence. Usually the first message
goes out immediately and then the follow up messages go out at any
interval you set.
I use this to deliver my 7 day mini
course. The first message goes out immediately upon request and another
message goes out automatically each day thereafter for the next six
You could have the follow up messages going out
once a week or once a month if you want. Better systems allow variable
time between the messages. So instead of regular daily, weekly or
monthly intervals you could set the first follow up message to go out
after three days, the next message after 7 days and the next message
after that in 15 days or whatever you want.
When I first
started I used
http://www.aweber.com as my sequential autoresponder company. In
fact, I still do because I have over a million emails out there with the
address to that system that I felt it was a good idea to keep it even if
it's not the best deal anymore. You can get the course by sending an
The reason aweber is not such a good deal anymore is that
the high end smart shopping cart system I sell has an unlimited number
of sequential autoresponders plus all the really advanced shopping cart,
upsell and database features all rolled into one for about the same cost
as one or two autoresponders from aweber.
has a feature that allows the autoresponders to be tied to a product
purchase instead of an email request. This is an unbelievably powerful
feature not even found in many custom programmed shopping carts cost 50
What this means to you is that when a
customer purchases a an item from KickStartCart they automatically
subscribe themselves to an autoresponder sequence that can be used to
reduce buyer remorse and returns, give extra customer service and upsell
the customer to additional purchases, thus extracting more money from
the same number of visitors to your website store.
http://www.kickstartcart.com I give you an hour long orientation
which will save you many hours of figuring the features out on your own.
In Part II I'll tell you the strategies I use to write follow up
autoresponder messages to help you gain much higher levels of customer
satisfaction and to make more money.
If you want to quickly
double space text in Microsoft Word, highlight the text and hold the
control key down while hitting the "2" key.
Find your way back to a
particular spot in long Word documents really fast by inserting a
bookmark. Click in the document where you want to be able to get back
to quickly. Then click on "Insert" and then "Bookmark." Give the
bookmark a name. When you want to get back to that spot click on
"Edit" then "Go to" then "Bookmark." Pick the bookmark you want to go
to and poof, you're there. You can also use Ctrl - F5 to start the
Use keyboard shortcuts. When
you see a typical "File," "Edit," "View," etc.
menu in a Windows program you can use keyboard shortcuts instead of
lifting your hand up and reaching for the mouse. This can save
enormous amounts of time. Usually one of the letters in the command is
underlined. Use your Alt key and hit the underlined key to open the
menu. Use your "Esc" key to close the menu. Use the "Arrow" keys to go
up and down the menu and use the "Enter" key to make your selection.
Miscellaneous Stuff You Need to Know
Many people think that
their home page is the only really important page on their website
when it comes to search engines. This is not true. Every single page
of your website has the potential to be found by search engines so
you must pay attention to keywords for each important page in your
URL stands for Uniform
Resource Locator which is a fancy way to say "the address of your
webpage." Each webpage you see on the World Wide Web has its own
unique URL. It's similar to the address of your house. There is no
other place on earth that has the same address as your home. Even if
you live in an apartment complex where everyone has the same street
address, your apartment still gets mail because you live in 2C or 3B
or whatever your apartment complex's numbering system is. That's why
you get your mail and that's why your webpage is found.
You can back up your
entire system to a portable hard drive and get it out of your home
or office so that an office disaster like a fire or flood doesn't
put you out of business. DON'T SLACK ON YOUR BACKUPS
Don't be swayed by
supercheap hosting services. You will likely be on a supercheap
server computer that is overloaded with thousands of websites which
makes your site load like molasses.. They probably don't have
adequate backup services or power generators in case of a localized
or regional power outage. Service is probably poor or non-existent.
If you are serious about selling on the Internet, get good reliable
hosting and pay for it. One day of downtime could cost you a small
fortune once you get a steady stream of sales coming in.
Want to see what fonts are
on your computer? Click on "Start", then click on "Settings," then
click on "Control Panel," then click on "Fonts." If you click on any
font listed you get a sample in many different point sizes. You can
print out the sample and put it in a binder if you like to see how
things look on paper.
Overture.com (formerly Goto.com) is alive and well posting it's
third straight profitable quarter. They also signed a three year
extension to their agreement with Yahoo. That means if you want top
listings at Yahoo, break out your wallet and bid in the top three at
Overture.com on your keywords.
If you use a hotmail account, you are at great risk of having your
account lifted by hacker types forever. A major and credible
security risk has been uncovered that allows someone to access your
account and you can't stop them even if you change your password. If
they get hold of your cookie file, you're cooked.
Click here for full story at Wired.
From Ecommerce Times: "While low-cost marketing tools like
spam may tempt budget-constrained companies, such methods
often backfire and repel potential customers, analysts warned."
Don't do it and don't get greedy. Build your list legitimately and
you'll have a real asset.
TMP Worldwide surveyed 5,000 US workers. 50% of those responding believe
technology has made more work for them. 50% of workers between the ages of 35
and 55 believe they are "drowning under their workloads." 44.4% of feel
they are tied much tighter to their workplace because of mobile phones and
AOL is squirming to keep customers who typically jump ship after
they get a broadband connection.
"Someday, in the distant future, our
grandchildren's grandchildren will develop a new equivalent of our
classrooms. They will spend many hours in front of boxes with fires
glowing within. May they have the wisdom to know the difference
between light and knowledge." --Plato
E learning is going wild. I'm grabbing my share of it and so should
you. Teach people things on line and they will pay you for your
Read an eye opening article about it by
32.7 million computers were shipped in the first quarter of 2002.
People are stampeding the Internet and they have money to spend.
Make sure you set up the systems to get your fair share.
You will have to print out
the following reference pages separately. They are included in each
issue, so there is no need to print them out every time. Do,
however, check them frequently because I will put new additions to
these pages at the top of each page until the next issue comes out.
Recommended Learning Tools
Back to March 2002 Index page