Traffic Generation Technique
One of the most effective and high
bang-for-the-buck techniques for infopreneurs is article writing.
The traffic comes from links in your bio area and from links you
put in the article.
many uses for any article you write and you really don't even have
to write them yourself if you don't want to. You can simply record
your thoughts or jot down notes and have a student or professional
transcriber do it turn your knowledge into articles.
really like it when I can get many uses out of one body of work.
Look at the number of ways below just one article can be used:
the article on your website
the article with minor changes on your other websites
other people put the article on their website (you get your
bio blurb and link to your website in payment)
the article in your ezine
the article to other ezines
variations of the article as side door pages.
the article in printed trade journals.
the article as a downloadable report.
the article to printed newsletters written by others.
the article in your own printed newsletter.
an ebook out of the article or bundle several articles
together to make an ebook.
the article as a chapter in a printed book written by others.
the article in your own printed book.
many articles into a printed book.
the article as a script and record it for use as A. an
audiotape, B. a CD, C. a streaming audio file for your
them to others to reprint.
a membership site (like this one) where people pay to read
Right there is 16 ways to use the
same piece of work and I probably forgot a few......Now that's
PUTTING AN ARTICLE ON YOUR WEBSITE
many circles content is still king especially if you want to
develop long term loyal clients that really believe in you. You
want to be known as a really great source of information so
putting your articles on your website helps accomplish this goal.
PUT THE SAME ARTICLE ON YOUR OTHER WEBSITES
you really get serious about Internet marketing you will use other
websites that you own to catch larger amounts of traffic. This is
my big target theory of traffic generation. The more pages you
have that are created properly, the more chances you have of
getting search traffic.
can take the same article with minor changes and put it on your
other websites. The reason you make changes to the article is that
the search engines are getting smarter all the time and they don't
look favorably on identical pages cluttering up the Internet.
OFFER THE ARTICLE TO OTHER PEOPLE'S WEBSITES
of the best ways to expand traffic to your websites is to get your
articles placed on websites that don't belong to you. You are now
getting the benefit of the traffic generated by that website. Just
about any website will do, but higher traffic websites are
generally better with some exceptions.
you have a tightly targeted market, a low traffic website that has
visitors looking for exactly what you have to offer could be much
better for you than a very high traffic "general" site.
placed on other sites
would someone want your article on their site? One reason is that
content sites need content to attract visitors. The more visitors
they have, the more they can charge for advertising.
Let's say a site specializes in automobile issues. They have every
conceivable topic related to automobiles. . . .insurance, safe
driving techniques, etc. and let's also say you are an expert in
selling auto insurance. You could write an article for the site
"10 Tips to Save When You Buy Auto Insurance."
of the time you don't get paid for the article in cash. You get
paid in the form of a bio blurb and link back to your website.
Millions of people might see your article and click to your site
to check you out further.
everyone jump at the chance to post your articles? NO WAY! You
have to be persistent and consistent with approaching sites. Don't
just try one email and give up. Use phone, fax, snail mail or even
a personal visit to get their attention. And, of course, you have
to provide quality articles, but that's not hard either as we'll
see later in this article.
PUT THE ARTICLE IN YOUR EZINE
paired down version of your article can be used in your electronic
magazine. Generally a fully fleshed out version of an article is
too long for most ezines.
are several ways around this.
Make your longer article a two-part article. When you do this you
should put a brief line at the end of part one to tease the reader
into watching for the next issue so they can finish the article.
You might write something like:
the next issue we'll see how to ..."
You can have a "digest" ezine where a brief synopsis of
the article (along with other articles) is given with a link to
the full article which is located on your website. The drawback to
this method is that the person must be online to read it.
OFFER THE ARTICLE TO OTHER EZINES
article may be of interest to other ezine publishers who are
looking for content. There are article trade sites where you can
list your article. Other Ezine and website publishers can simply
take your article and publish it.
YOU SAY! What do you mean "take my article?" Calm down
now. This is a good thing. Usually the article must be used in its
entirety and you get the bio blurb and link . . . That's what you
wanted in the first place right? Don't get all whacked out
thinking everyone is going to steal your work. That kid of
protectionist attitude won't do you much good.
idea is to get your name spread around the world. Would you rather
be an unknown that never gets ripped off or a superstar that's
"worthy" of getting ripped off?
Paid membership directory of other ezines that accept articles.
SIDE DOOR PAGES
We'll cover this more in-depth
in a future "Great Internet Marketing article, but for now,
you need to know that these articles can be tweaked to help you
get high rankings in search engines. You can put out many
different versions of the same article to suit different search
engines. Don't worry. A visitor to your site won't see ten
different versions of the same article. They will see only one if
they are in your site looking at articles. But if they are looking
for your subject in a search engine they will only see the article
they found in that search engine with a link which will direct
them to wherever you want them to go in your site.
OFFER TO TRADE JOURNALS
Most people try to get
their articles in national magazines. I'm all for shooting high,
but most people fail at this and then quit writing articles saying
that writing articles is a waste of time. I've got a better way
and more consistent way for you to get your articles placed.
an industry that you want to infiltrate. Get all the trade
journals you can find for that industry and believe me they have
one or many of them. A trip to your local library will get you a
list. Check to see if they have an online version of the journal
and read the articles.
Try also to get a copy of
the printed magazine if they have one. One way to do this is to
ask for a media / advertiser's kit. You could say you are
considering advertising. Don't lie. Just consider it and get the
Review the articles. How long are they?
What topics do they have? What are the regular sections? When you
submit an articles try to make it a similar length as the ones you
see. Make it easy for them to accept your article when you submit
Speaking of submitting, what are their
submission guidelines? Many times they are printed right in the
magazine. Sometimes you just have to call / email and ask.
I learned this from Joan Stewart the Publicity Hound. Ask the
magazine for their "Editorial Calendar." This is a
picture of what they plan to focus on in each issue in the
This allows you to precision
strike your article to coincide with the focus of a particular
issue. This dramatically increases your chances of being
Joan and I wrote a book that covers
Publicity in-depth. Get a free chapter and the Table of Contents
also that print magazines have a long lead time....sometimes 4
months so don't wait until the last minute to submit.
your bio line and do everything you can to get your link, email
and 800 number included.
8. USE AS A
Again I'll refer to Joan
Stewart. She has done a great job of selling mini reports on her
website. The entire process is automated. People pay for the
report and download it themselves. These reports are on specific
topics just like an article would be. Check her out at http://www.publicityhound.com
& 10 USE THE ARTICLE IN PRINTED NEWSLETTERS
the same articles you use in all the places I've outlined so far
can be used in print newsletters. . . .either your own or
those produced by others. You will have tighter space requirements
and word counts since everything must fit on printed pages.
MAKE AN EBOOK
Many articles can be expanded
with graphics and extra material to make a short ebook. Compile
many articles together to do the same thing. Just as in 8 above,
this is a real moneymaker because you have no printing, labor, and
postage involved, plus you can plaster the ebooks and reports with
links to your other products and services. If the person is online
while they are reading your ebook, they can click instantly on any
of the links and be buying your other stuff in minutes.
13, & 14 USE IN PRINTED BOOKS
be used as chapters in your printed books or books written by
others. Compile a bunch together and you have a complete printed
book. Once you've done an ebook, it's not a big jump to taking the
same file, reformatting it for print and bam / wham you've got
another product driving traffic to your site.
USE AS A SCRIPT AND RECORD
This is pretty
self-explanatory. All you have to do to get an audiotape, audio CD
or streaming audio product is to read your article and record it.
This is also a good way to create an audio business card.
want to keep the links back to your website easy to read aloud and
short. Remember this article is about driving traffic to your
website so everything you do should have links in it.
SELL OR GIVE THE ARTICLE TO OTHERS
You can sell
or give the reprint rights to others and let them use the article
in all the ways mentioned above. This is called viral marketing
because others are doing the work for you.
actually sold right's to my books and articles, but this is a
generally tougher way to go because your competition is every
professional writer on earth. I even think it's counterproductive
to go for pay for your articles. A professional writer wants the
money for the article. You want the enormously larger amount of
money that comes from exposure of your products and services in
your target market. Unless you are a great writer and doggedly persistent,
I suggest you go for the free articles with bio, email address and
links to your stuff.
17. USE THE ARTICLES ON A
Just like you are reading now,
I am charging for the right to read my stuff. This is a little bit
backwards because it's not really driving traffic to my site. You
are paying for the right to come to my site, but hey, I'm sitting
here blowing my Saturday morning so you don't have to, so I guess
it's worth it :)
It's hard to start off this way
unless you have an established following. I use the big following
I've built up in my free "Great Speaking" ezine along
with my established customer base to fuel sales to this site.
TO WRITE A GREAT ARTICLE IN 15 MINUTES
articles are really fast to write and very well accepted in
publications. Here's the method:
A. Pick a topic
B. Write a brief opening
Write 10 tips
D. Write a brief closing.
seems pretty simple and it is. These articles are especially loved
by print publications because they can chop off a few tips and
make it an 8 tip article when they are tight on space. They may
also reduce it to a "side bar" and add your tips to
another article (you still get credit).
put links strategically in your articles to help drive traffic to
to March 2002 Index