Before I attended Tom's Butt Camp training I was what you could call "technically
challenged." I really had no idea how the internet worked in terms of marketing, search engines, keywords, rankings, e-books, e-zines and list-serve companies. At the time I had a small website with a few pages that I typically had to wait weeks or months to get changes on from a webmaster.
After Tom's training, within weeks I had added dozens of new pages to my site by myself and discovered a newfound freedom with the ability to make instant changes on my own. I also got the number one ranking in the keyword "central florida motivational speaker" on Alta Vista - within two weeks!
Before I took Tom's training, I had a small list for a weekly e-zine of less than 200 subscribers. I had no idea how to build the list. Within a year after his coaching I had more than 5,000 people on my list and after two years I have more than 10,000.
I have written three e-books and now sell them from my main personal website
. In addition to that website I created and put online a new website at
. I had a big set back with this site because in the beginning it
was designed specifically for Yahoo based on Yahoo's long standing
practice of being a directory which lists sites pretty much
alphabetically. It still is an awesome site, but it didn't get the
big burst of Yahoo traffic that I was expecting. One thing Tom
taught me was that the Internet is a rapidly changing entity and
you need to be able to change quickly with it to maximize it's
The saving grace with the above sites is that,
other than my time (and I spent a lot of time building these
sites) I never would have been able to even think about making changes to my own website before Tom's training. Now I have well more than 100 pages on my personal website and nearly 300 pages on
the academy website. This would have cost me literally tens of thousands of dollars
had I hired a web designer to do all of that work. Now I have two
really awesome sites that I can be proud of which sell products
(not as much as I'd like) and are great credibility for my
In my case I haven't racked up the product sales
like Tom has. My claim on the Internet so far has been in
"cost savings." I would have never been able to have the
good looking and credible sites had I had to pay for all the
pages. The sites really help promote the credibility of my
speaking business and save me quite a bit on sending out press
The academy website has the number one alphabetical listing on Yahoo at...
Overall I feel much more confident in my approach to electronic marketing and have come light years from where I started. There is no doubt that to be successful at electronic marketing you have to work very hard but the rewards can be great.
Tom just got off the phone with me and demanded
that I come to his ButtCamp again when he visits Orlando in a few
months. (Regular Butt Camps are free forever for graduates ) He
wants me to get the updates and and changes that have occurred in
the Internet and he wants to talk to me about improving my sales
process to significantly improve the sales of my products.
Michael Stahl is a professional speaker and certified black belt in Tae Kwon Do who focuses on teaching organizations and
individuals how to "Focus Your Power." His programs give audiences the practical know-how and the motivation to decrease marketing costs, increase sales and overcome burnout. He can be reached through his business website at
Upcoming case studies
If you would like your case
study used, attend Butt Camp, apply what you learned and tell us what
happened to your business. mailto:firstname.lastname@example.org
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