Print and Go
is the entire ezine for you to print and take with you. Simply
print this entire web page by using your "File/print"
command. All of this month's articles are included and there is
plenty of room in the margins
Free and Cool Content
You can get all kinds of free content and
interactive elements for your website. Although I never advocate
making your website a circus arena many of the things I present in
this article may make sense for you.
For instance I helped Carolyn White who has the
http://www.debtnomore.com come up with financial calculators
that make perfect sense for her site. She helps peolple find the
true cost of their credit card debt, how much they can save by
paying their mortgage down faster, etc. These calculators make
perfect sense for her to have on her site.
show you were to get lots of this stuff. You must make the decision
what, if any of it, makes sense for you to use. In some cases you would
simply put a link to the site (in a new browser window so they have to
return to your site) or put the code they give you into your website.
Plus, don't be surprised if some of the links don't work by the time you
get around to trying them. This is the Internet and free sites come and
All Kinds of Calculators
http://autos.yahoo.com/calcs.html Calculator for leasing or
owning a vehicle
http://www.bankrate.com/brm/calc_home.asp Mortgage and Cost of
http://www.btimes.co.za/calc/calc.htm Tax Return and Expense
http://babelfish.altavista.com Online Language translator.
Just pop in text from an email or an entire website and get an instant
http://translation.langenberg.com/ Webpage Translator
http://rivendel.com/~ric/resources/free.html Lots of online
http://www.shortbus.net/dialect.html Funny dialect translator
http://www.rinkworks.com/dialect/ Another funny translator
(Redneck, Elmer Fudd, Moron, etc.)
http://www.panaga.com/clocks/clocks.htm#sun Massive number of
cool clocks and countdown meters you can put on your website.
Free Software for Websites
Another way to get them to return is to have news. There are places out
there that will send news directly to your site daily or hourly whatever
the case may be. This is called "streaming content." So people can
simply check your website for their news. There are many different
industry news feeds. Many of these news feeds use Java Applets. Just
make sure you don't junk up your important search engine pages too much
with the code necessary to make these news feeds display.
http://www.tickerland.com/ Put YOUR news on other sites
A WORD ABOUT THE WORD "FREE"
When I say you can get most of the above content for free, in some cases
that has strings attached. Yes, it's true that lots of the above stuff
is totally free. But in some cases the word "Free" actually means
"Advertising Supported." This can still be a good deal for you, but you
do need to understand what that means.
If someone gives
you a free service, that usually means that they will display some kind
of ad near the service. In many cases you can pay them a small fee per
month and they will give you the service, but eliminate the ad.
One of the free services I provide is Free Email.
You can get an account at
http://www.GreatSpeaking.com This is actually a two level
deal. A big company in California provides this service to me. I
could get it for free, but I chose to pay their small monthly fee
so that I would get all the ad space seen by people that sign up
for the free email. The people that sign up for the free email get
the service totally free, but they have to see my ads as payment
for me providing the email service.
Traffic Generation Technique
Over the years this has been one of the most valuable
assets to my business . . . that is, my ability to generate free
publicity. I've never actually calculated it, but I'm certain I've
gotten well over a million dollars worth of coverage. (I'm just pulling
that figure out of a hat based on the cost of the airtime or space I've
received on radio, TV and in print.)
your website address AND giving an incentive to visit could send tens or
even hundreds of thousands of visitors to your site. These visitors will
be highly targeted because they have seen, heard or read about you in
the media. No one would bother to visit your site if they weren't
interested in what you have to offer.
This article is
meant to get you moving on this and to give you some resources both to
get covered by the media and to be great when you do get covered. Below
I'll give you a link to a free chapter and Table of Contents of a really
fantastic ebook Joan Stewart and I wrote on the topic.
let's talk about two main types of media publicity:
-- Newspapers, magazines, trade journals, newsletters, websites, ezines
--Radio, TV, Webcast
One of the biggest mistakes people make when shooting for print
publicity is to shoot too high and ignore all the other slam dunk
easy-to-get print mentions or features. In most cases the easy-to-get
publicity is more valuable to your business. Let me explain:
is relatively easy to get mentions or coverage in trade journals and
newsletters that directly impact your industry or expertise. The people
that read these newsletters or trade journals or websites are infinitely
more likely to have a need for your product or service than a general
audience from "Time" magazine. In many cases these more
targeted publications are really hungry for good content, news and
commentary. They also have limited budgets and editorial staff so if you
make it easy for them to use your story or comment, you will be likely
to get the nod.
I'm not saying don't shoot for the big
time. I'm saying don't ignore the small time. Getting mentioned or a
feature about you in the "Wall Street Journal" can mean
tremendous things for your business either in direct business, more
publicity or bragging rights. The problem is that many people only shoot
for the big time which is much harder and more costly to tap. You could
be losing lots of money in your target industry by only trying for big
I love radio better than anything. If you know what to do, you can be
doing radio all day long seven days a week if you want to. The best
thing is that you do virtually all of it right from a telephone no
matter where you happen to be. I did one interview from my cell phone,
on an airplane before they closed the doors of the plane. I've done them
from my car, from hotel rooms in foreign countries and tons of them
right from my home office.
I've only done a few of them
in a studio. The reason is that they don't really want you in the studio
because A.) It's a hassle for them unless you are a celebrity, B.) They
want to be able to dump you quickly if you are a lousy guest. and C.)
It's a hassle and much too time consuming for me.
done plenty of TV too, but I quit looking for TV stuff a long time ago.
Not that I don't like it and not that it's not a good thing, but it's
just too time consuming. You have to dress up, go to the studio, wait
around for your segment, and then come home. A few minute segment could
eat up a whole day.
Again, if someone big calls, I try to
accommodate them. I recently did MSNBC commenting on President Bush's
presentation skills. That was worth it simply for the bragging rights
that help me close deals when someone wants training or if they need a
shot of credibility before they buy my "Wake 'em Up Video
Professional Speaking System" http://www.antion.com/speakervideo.htm
I haven't wasted much time with this or with Internet Radio. An
article in the Los Angeles Times convinced me that not enough people
are listening to make it worth my time. Maybe sometime in the future,
but certainly not right now.
If I have time to look at my statistics after a major media appearance
I can usually identify a spike in traffic. Sometimes it's a massive
spike and sometimes it's a little spike. There are lots of factors. .
. . Time of day, demographic and number of listeners, which website
I'm talking about, etc. On some of my high traffic sites I wouldn't
see a spike as prominently as I would on a relatively new site.
you do a good job on your interview, though, you will get traffic.
TO GET PUBLICITY
You've got to install some mechanism to keep yourself in front of the
media. You could hire a publicist, but that can be enormously
expensive with no guarantees of success.....there are never any real
guarantees of success when it comes to getting publicity, so I feel
that in all but the most specialized cases you should keep the
expenses to a minimum.
For radio appearances I can recommend only two databases. You can
purchase them from
Joe Sabah http://www.joesabah.com/
Joe has sold hundreds of thousands of dollars of books simply by doing
radio interviews. He has kept meticulous track of all the radio talk
shows, their hosts, producers, etc. He also tells you his method on
getting the stations to call you for interviews. I've used his methods
and they work.
Alex Carroll. http://www.kickstartcart.com/app/aftrack.asp?afid=16978
Alex is a really cool young guy who wrote a book
on how to beat speeding tickets. He's sold over a million dollars of
these books on the radio. His database specializes in stations that
have over 100,000 listeners.
There is only one service I can possibly recommend now for large scale
print publications. It makes my publicity efforts extremely easy. It's
Dan Janal's http://www.prleads.com
For a yearly (dirt cheap) fee Dan sends me current and targeted
publicity leads nearly every day. It's the easiest publicity I've ever
gotten. The first day I used the service I was interviewed by the
"Wall Street Journal." On some of the leads you have to be
creative to send them an interesting angle, but that's what publicity
is all about.
You can of course
contact any print publication directly. In fact, most of your industry
publications would never show up on the service above.
to be great on your interview
I recommend this guy no matter what kind of broadcast interview you
do. He happens to specialize in Radio, but the techniques apply to TV
also. I don't get on too many bandwagons, but I believe this guy is a genius.
I was already pretty good at doing interviews and in about 30 seconds
he taught me how to triple the size of my potential listening
So this articles wasn't so much of a how to do it, but more of a
"What to do" to get great publicity." I
can't impress upon you enough the importance of increasing your skills
in this area.
Let me recap:
Attack print media on
the national level by signing up for http://www.prleads.com
Attack a targeted
industry by locating an approaching that industry's trade
journals, newsletters and websites.
Attack broadcast media
by concentrating on radio which is much more time efficient.
Purchase a database to work from and contact stations with a good
angle (you must learn to do this)
Get good training. I
highly recommend Joel Robert's two-day "Excellence in
Media" program. This program will literally make you great on
the radio. Email him at email@example.com
Get your free chapter and Table of Contents for
"How to Be a Kick Butt Publicity Hound"
is a must read for anyone serious about getting publicity. Joan is
fantastic and I threw in all the tips that I've learned over hundreds
of media interviews.
Product Development Technique
CD labeling is much easier than figuring out how to burn a CD. Simple to
use software means you don't have to be artistic to have a gorgeous CD
label for your product. If you want total hands off, then outside
companies are happy to help you.
For most of my short run CDs (short run for me is less than a couple
hundred) we do the labels in-house. I have a color laser printer, but I
started with a color Ink Jet printer and it worked just fine, but we'll
come back to that later. For larger numbers of CDs I use a different
method that costs a little more, but I save that in labor.
For the labels you create in-house save yourself a lot of time and
frustration and just get SureThing CD labeler. You can find it at most
major computer stores or order and download immediately online at
http://www.surething.com . Any of their versions are great and you
can read about them at the site. The most you'll pay is $39.95 for the
deluxe version and $19.95 for the regular version.
I won't get into the details of how to use the program, because it is
fairly simple. With no knowledge at all I was making labels in the first
ten minutes after installation. I'm going to concentrate on the tips you
don't really find in the instruction book.
I get labels that are compatible with the SureThing program at
http://www.labelgear.com They are
much cheaper than Avery labels and are very high quality. (remember I do
use Avery Label Pro software and Avery labels for Audiotape labels).
Actually the SureThing program is compatible with many different label
manufacturers so don't throw away other labels you have on hand. You
just might be able to use them up.
The LabelGear labels come two to a sheet and they also have 4 Jewel case
spine labels per sheet. Because of the way we package our CDs we don't
really use the spine labels, but I save them anyway for use around the
office. If you've ever priced a packet of CD spine labels by themselves,
you'll see why I save the ones I get from label gear. I recommend you do
HOW TO DO IT
It's pretty simple once you learn your way around the program. The first
thing you do is calibrate your printer. The instructions are very easy
for this. The whole idea is to test out your printer to see exactly
where it is printing on a page and then set the software so that it
prints the labels exactly where they should be. You do this once and
it's pretty much set unless you change printers.
Choose a background
The next thing you do is pick one of the gorgeous artistic backgrounds
supplied with the program. I think there are 3000 of them, from super
plain to super fancy in tons of different colors.
This is where you have to make some practical decisions. If you are
going to be making quite a few labels with your Ink Jet printer, you
have to consider the cost of ink and whether individual colors can be
replaced in your printer. Let's say you wanted a mostly dark blue label
with heavy ink coverage. You would run your printer out of blue ink way
faster than the other colors. If you couldn't replace the blue by
itself, then you'd have to replace the entire ink cartridge which could
get pretty expensive and wasteful.
Your options would be to A.) pick a background that had a more even
spectrum of colors, B.) buy a printer that had individual color
cartridges, C.) use a background that required a much lighter coverage
Choose a text layout
The program includes many different layouts for your CD label text. All
you have to do is decide which one you like best and substitute your
text where they have sample text. Don't worry you can move the elements
of the layout around, but since I'm not that artistic, I tend to stick
with their professionally created ones.
Simply choose what font you want to use. I don't get too fancy with this
because you might use a font that you don't have the right to
I don't always do this step because it's a little more difficult and the
CDs look just great with the nice background and plain text. I actually
lucked out the two times that I tried to add graphics and they turned
out pretty good. You may want to use some type of transparent background
on your graphic because if your background is rectangular it overrides
the background of the CD label and could look a little weird.
On my "Wake 'em Up" CD I really lucked out and simply imported my book
cover as the background of the CD label and it unbelievably came out
beautiful. It bleeds off the edge of the CD and I just moved the graphic
around until it looked nice and have been using it ever since.
I always print the labels the first time on regular paper and then hold
them up to a blank label to make sure everything lines up properly.
Also, you have to find out which way your printer prints. Do you put the
label in upside down or right side up. You don't want to put in 25
sheets of labels and find out that they all printed on the wrong side.
The labels also have an arrow you need to watch for to tell you which
end goes in first. It does matter.
When the labels come out of the printer handle them very gently. The
should be allowed to dry undisturbed. The more ink coverage you have
used, the longer you should let them dry. Fifteen or twenty minutes
should be fine, but the longer the better. You don't want a smeary label
and don't forget . . .once you put it on the CD it AIN'T COMING OFF, so
if you put on a lousy label you have both ruined the label AND the CD
because you can't put a new label over the old one and make it look
right. If this happens, just throw it away. You don't want to put out
home made looking products.
The program comes with a CD applicator. It's a clamshell looking thing
that kind of reminds me of one of the old Mark Eden bust
developers hahaha. You put the blank CD on one side and the label on the
other. Then you close the clamshell and the label goes on beautifully.
NOTE: One tip when removing the label from it's backing sheet is to
remove it slowly. The faster you remove it the more it curls up which
causes you a little bit more hassle when trying to put it in the
Unless you've got an enormous amount of time on your hands, I just can't
see how it's worth it to do large quantities of CD duplication and
For large runs I use
http://www.discmakers.com for both the labeling and duplication.
They really don't do it the way I've described above. They print right
on the CD. They will also design the CD label for you.
Another place I use is owned by National Speakers Association member Sam
You can purchase printers that will print right on your CDs. You'll have
to buy printable CDs. I have not used this method because the printers
are relatively expensive and it's easier for me to use the label method
for short runs and ship out large orders.
If you're interested in this method check out
How to Maximize the Ezine Signups on Your Website
Email marketing is a numbers game.
The more qualified and targeted people you have on your list, the more
chances you have to make money. When people find and visit your website you must
make every reasonable effort to get them to leave their email address
and give you permission to send future emails to them. This article is
specifically about maximizing the signups from people that don't know
you and happen to find your website in one way or the other. Future
articles will address many other ways to get Ezine subscribers.
People visiting your website are
the highest quality subscriber you will ever have unless someone has met
you in person and signed up because they liked the information you had
to offer. Just because they like "you" doesn't make them a great
subscriber. A great subscriber is a person who was looking for your
information, found your website, fell in love with your information and
double opted in to your ezine list. The person who simply likes you may
never be a candidate to buy things so they aren't necessarily the
Here are the four major
things that I do to give me the greatest chance of capturing email
addresses without alienating my visitors.
Sign up area is on every major
page of the website.
Incentives to subscribe are
Pop up boxes are used
SIGN UP AREAS
Many people don't realize that visitors can enter your website at any
page. They don't necessarily enter through your home page although the
home page in most cases does get the most traffic. A search engine may
send a person directly to any one of your sub pages if that page has
content that suits the web surfer.
If you don't have a prominent signup up area on that sub page, then the
surfer may never know that you have an email list. They may never see
your home page and will most likely leave without a trace. You have just
lost contact with someone that you worked hard to get to your site.
Three types of signup areas
If you visit
http://www.public-speaking.org you will see that I have a signup
area on every page of the site in a prominent area at the top left of
each page. People can sign up immediately on any page of the site.
If you click on the "more info" button you are taken to a page that has
. . . you guessed it . . . more info about "Great Speaking" Ezine. This
page is for the people that are less impulsive and who want to see more
about what they are getting in to if they sign up and what they can
expect to get.
I also have a plain text link in the left hand navigation area just
below the buttons.
It's a good idea to offer something of value free to people to entice
them to sign up. I offer two free reports which you can see on the "more
info" page. To fully automate the delivery of these reports, I have
included them as plain text emails that are delivered along with the
welcome letter by my list management company.
POP UP BOXES (more info
If you haven't been to
http://www.public-speaking.org in the last 30 days you will get a
pop up box promoting the ezine sign up when you enter the home page or
any of the article pages on the site. If you've been there within the
past 30 days the pop up box recognizes you and doesn't pop up. This is
if you have your cookies enabled. (cookies are a small file placed on
your computer by a website to recognize you when you return)
I feel that this is a "judicious" use of the pop up box. It's in your
face just a little and then disappears for a long time.
is a free site and if you are going to get upset with a very unobtrusive
pop up box, then you and I are unlikely to get along and I believe you
are unlikely to spend much money for what I have to offer.
Pop up boxes can dramatically increase the number of signups you get
from your website. You must, however, use them carefully. Click the
"more info" link above for a complete discussion.
Although I've had one for a long time, I never used to think that this
was that big of a deal. . . probably because I'm pretty laid back and
don't spook easily. But I referred someone to some other site a couple
of weeks ago and they called me back refusing to accept my suggestion.
It's hard to tell how many other people feel the same way. It only takes
a little bit of work to formulate your policy and post it on your
website which will keep you from losing visitors and subscribers.
So look around at lots of other privacy policies and formulate one of
your own. I've got one at both
http://www.antion.com/ezinesubscribe.htm The one at antion.com is
more extensive because it also covers ecommerce. Nothing is actually
http://www.public-speaking.org because it is a feeder site.
I'm not a lawyer and my privacy policies have not been reviewed by a
lawyer. I'm also not giving you legal advice. I'm just suggesting that
you have a policy and stick to it so that you don't alienate potential
Take care of the
above four signup functions and watch your subscriber to visitor count
Ethical Copycat Technique
by Tom Antion
My copywriting skills are getting better all the
time because I work at it, but one of the easiest long sales
letters I ever wrote came from ethically copying another sales
letter. This letter that has been very successful for me came
before I had much experience at all in copywriting so I know this
technique will work for you.
WHAT IS ETHICAL COPYCAT COPYWRITING?
This is using another successful sales letter as a template to
build your sales letter. You don't copy the actual words. You copy
the intended use of the words. Let me explain.
In most professionally written sales letters each
paragraph has an intended use. It might be to build rapport, or
move someone to action or to build the reader's desire for the
product or service. When you locate a sales letter that has been
running a long time (which pretty much tells you it works) or one
that particularly moves you to want to buy, use it as a template.
When I find such a letter, I print out a copy.
Then I go paragraph to paragraph trying to figure out why the
writer put that paragraph in the letter. I simply jot down my
thoughts in the margin next to each paragraph.
Then I go back an start writing my first paragraph
using my information and my words while trying to accomplish the
same purpose as the first paragraph in the sales letter I am using
as a template.
Here's an idea of what I mean:
Below are two short sentences from the first
paragraph of the letter I'm using as a template:
writing this letter to you after coming back from the race track.
I just love fast cars.
(I felt that the author of the letter was trying
to build rapport by giving a little slice of his personal life)
Below is my first paragraph:
writing this after getting back from a long bike ride. I have a
really cool high-tech bike that I just love. Plus it gives me some
exercise after I've been sitting too long in front of this
You can see the entire sales letter that I wrote
http://www.antion.com/public-speaking.htm If you have a
product or service that would fit the format of my letter, you are
welcome to use the same technique that I used. Just don't copy it
word for word and I hope you realize that I'm saving you thousands
of dollars by giving you this letter to use as your template so
now's a good time to upgrade to a yearly subscription to this
private membership site hahahaha Just email me at
firstname.lastname@example.org if you want to
Copywriting is always hard work and you will still
have to add elements that are particular to your product or
service and to transition smoothly, but being an ethical copycat
will get your on your way to great sales quickly.
Search Engine Tips
Use Keyword Side Doors
A "side door" (aka splash page, gateway, and doorway) page is tuned to a
specific search engine in an effort to get you a high ranking in
My friend Steve Epner explains this best. Many magazine publishers put
out the same magazine, but use a different covers to please different
markets or to test which cover gets the most newsstand sales. TV Guide
is aggressively doing this (not to mention selling more TV Guides to
collectors, but that's a different story).
Side Doors are different covers on your website designed to please a
particular search engine. Each page is designed to have just the right
number of words in the right places to get a high ranking in a
particular search engine.
There are links on the page that direct the visitor to your homepage or
to other sub pages of your site. You can have hundreds of these side
doors for a single website, each one custom-tailored to suit different
How does this work?
Let's make up some numbers. Let's say there are 100 words on your
homepage and 5 of them are keywords. Therefore, you have a 5 to 100
ratio or 5 percent of the words on the page are keywords. This ratio is
called the "keyword weight" or "keyword density." Maybe Alta Vista loves
5 to 100. Maybe another search engine doesn't like that; they want a 7
to 100 or 7 percent keyword density on a page.
You create individual pages that have the right keyword density and
submit them to the search engines (click
here to learn how to submit) Basically you have many different
covers to your website. You could end up with hundreds of these pages as
you continue to develop your website. By doing so, you give the search
engines a bigger target to try to hit.
Side doors can be housed on my main website, or on a different website
under my control. They are just different content pages that when
someone finds them in a search, allow the them to click to my homepage
or another page in my site.
CAUTION: In the old days (two weeks
ago hahaha) these side doors were created generically with a template.
You just put in any old words and the right number of keywords and
submitted them to the search engines. You would have put an "automatic
redirect" script on the page so the person clicking on the link listed
in the search results would never even see the side door page. They
would be automatically "redirected" to your real website.
This will not work anymore for two reasons:
1. The search engines are looking for template pages and refusing
to give them high rankings; and 2. The search engines are looking for
any pages that have an automatic redirect script and refusing those
pages high rankings because it knows that the page is a "fake" designed
to beat the system.
Side door pages now must appear to be a normal page in your site. Do not
use an automatic side door generator like you would find in a program
called "Web Position Gold" (although this is still a great program to
own for other web promotion tasks) and don't even think about using a
You can use the "page critic" function of "Web Position Gold" to help
you with this, but I have found another tool for quick and dirty
analysis. It's called the Keyword Density Analyzer
http://foreverweb.com/proshop/kda/ . It checks the keyword
density (ratio of keywords to total number of words on the page)
instantly and saves me lots of time.
Make sure they are significantly different
If you get too crazy with this side door strategy you could cross over
the line and get accused of spamming the search engines which would get
your site banned. You can avoid this by making sure that each side door
page is not an identical copy of another page that only has a few words
replaced to change the keyword density.
How to create hundreds of side door pages efficiently
The first round of pages is the toughest unless of course you have
already written a book or lots of articles. Then it is pretty easy to
take very tiny portions of the book or articles and make a mini article
page (side door) for your website. I created about 150 of these pages in
one three-day weekend based on my book "Wake 'em Up."
I then gave them to a part time employee. The part time
employee took each article and changed it enough so that the page was
not identical. This can happen very quickly because the article is
already written. You are just making minor changes.
I am currently putting the same 150 articles on another
website. After that the employee will change the articles again and put
them on a third website. This gives me 450 side door pages from the same
body of work. (I could actually put them on the same website if I only
Don't I look stupid having multiple copies
of the same article on my site?
No I don't because a person on my site only has a chance to click to one
version of any articles. All the changed versions of the article are not
linked FROM the main site. They are only linked TO the main site if
someone finds that article in a search engine. It's kind of like a one
way valve that sends people TO my main site or sub pages on my main
These side door pages don't necessarily send people to my home page.
They can and should link a visitor to the exact sub page in my site that
they were originally looking for.
Let's say someone
happened to be looking for phone skills training in a search engine.
They find one of my article pages about phone skills and click on the
link that says "Click here for a top notch customized phone skills
program." This link SHOULD NOT take the person to my home page. It
should take them directly to the "Phone Skills" training program page in
my website. I don't want the person to go to my home page and then have
to search around for the phone skills area. I want to send them directly
This means that any important sub pages in your
site can and should have their own set of side door article pages.
What I have been describing above is the bulk side door method. I put
out hundreds and hundreds of pages that have a keyword density roughly
between 2 and 8 percent because that's roughly where the search engines
operate. This method better suits my personality because I'm not
tremendously patient and meticulous.
The other method for
creating side doors (a combo of this method and the above bulk method is
best) is to create laser strike side door pages. This method requires
much more time and patience in creating each page. You won't end up with
hundreds and hundreds of these unless you have way too much time on your
hands or can afford to hire the work out.
To create a
laser strike side door page you use a program like "Web Position Gold"
would use the program's "Page Critic" function. This function goes to a
particular search engine on a particular keyword and analyzes the top
pages that came up in the search. It then reports back to you all the
details of keyword density, total word count etc. that those top ranking
pages have. You must then create a page that mimics the keyword density,
total word count etc of the top ranking pages and submit it to that
particular search engine. This gives you the highest statistical chance
of getting a high ranking.
I have done this and achieved
good results. The problem is that I hated every minute of it and when
the search engine changed it's criteria for high rankings I had to do it
all over again. If you like tweaking and playing with this stuff, then
this method can be very effective. My bulk method is lots easier and
takes away the problem of redoing the pages every time the search engine
changes a little because I've go so many pages out there that if one
drops down in the rankings, then another one usually picks up.
Send me your suggestions for future Search Engine related articles for
this section. mailto:email@example.com
Cool Software and Gadgets
http://www.surfsaver.com/ More convenient way to save entire
webpages for off line viewing. Handy for taking websites along with you
on your laptop so you can review them on the road.
Lojack for your laptop. It runs silently and then locates your stolen
computer the next time it is connected to the Internet
http://www.microsoft.com/frontpage/ I just installed Front Page 2002
only because a client of mine needed some training. I kept my copy of
Front Page 2000 and it seems that 2002 does everything faster.
http://www.surething.com CD Labeling software that I use
(companion site to Surething . . . CD labels are cheap and good quality)
http://www.melard.com/ All terrain computer that can really take a
http://www.eye-trek.com/ Watch movies on a pair of glasses that make
the screen look like a 62 inch TV
Casio Global Positioning System on your Watch
http://www.electronicsonic.com/casio.html Another Casio watch that's
a digital camera. ....Dick Tracy here we come
http://www.logitech.com Freedom Pro cordless keyboard
http://www.trackitcorp.com/ Sounds a loud alarm if someone tries to
steal your laptop.
THE ULTIMATE GADGET
L.G. Electronics will soon release a networked refrigerator. (It's
already in use in South Korea) You can download recipes, watch TV, and
do a I-need-help-with-this recipe video conference with your mother with
it's built in camera and ethernet connection. . . . I hope it can email
me my dinner hahahaha
http://www.man-machine.com Laptop Screen Repair
Three guesses what they do here hahahaha
http://www.cd-recordable.com Big selection of CD-Rs
http://www.mobileplanet.com All kinds of stuff for computing on the
http://www.listpartners.com/cgi-local/cashpartner?406 We pay you to
give us subscribers to Great Speaking ezine
http://www.listpartners.com/ You use this free site to offer
the same thing as above to people you know.
http://www.ezinfo2000.com/online/i654p/ Tremendous Internet
http://www.mastermind2millions.com/index.html?id=antion I couldn't
stop watching the videos in this course. A tremendous plan to presell
your information products.
Computer / Automation Technique
eGems Collector Pro 2.0
When you are researching other websites, quickly
grabbing and saving your research is really important when it comes to
incresing your productivity. And, if you are like me, you lose all your
notes and websites either buried in your favorites folder or lost in a
stack of notes you made on plain paper. Now, none of that has to happen
eGems Collector Pro (about $79.00) lets you copy
snippets from different web pages and save them along with the source
document URL and a time and date stamp.
Let's say you are searching the web for sites
complimentary to your topic that you want to approach about selling your
ebooks. You sit down and start searching Google or your favorite search
engine and find your first site. You simply highlight a section of the
site and tell eGems to save it to it's database. You can select
different "treasure chests" AKA folders to save your Gem. You can also
make notes about the page which will be saved along with everything else
about your Gem. You can give the Gem a descriptive name that means
something to you.
If your research is eventually going to end up in a
publication, eGems will save all the research and create a Bibliography
eGems also has a powerful search function and you can
email your Gem to a colleague or paste it into a document.
In my example above you would quickly and in an
organized fashion have a list of Gem websites that would be prime
candidates for becoming an affiliate for your product. Since eGems lets
you put notes about the site, you can use that information to
personalize the email to that site which is very important. Webmasters
get spam emails all the time requesting them to join affiliate programs.
When you personalize the email, they pay more attention because they
know it's not a spam email. This gives you a much greater chance of
getting them to partner with you.
Find eGems at the link below:
Reduce spam by using your
email filters (this is not really available presently in AOL, but then
you shouldn't be using AOL as your main email anyway if you are a
Great Internet Marketer). In Microsoft Outlook, click on "organize"
and experiment with the spam and adult content filters. (we'll have a
complete article on this soon)
Automate your backups and
store them off site with
http://www.connected.com This is a cheap insurance policy for your
most important files. The backups can be set to run in the middle of
the night automatically.
Miscellaneous Stuff You Need to Know
Data recovery services are
expensive and should be a last resort when your hard drive crashes
(YOU DO HAVE CURRENT BACKUPS THAT WORK DON'T YOU?) If you are really
stuck and have to retrieve critical data check out
http://www.drivesavers.com , or
http://www.actionfront.com Get your wallet out and be prepared
to pay dearly.
Make sure all the links in
your site that are going to other sites which are out of your
control open up in a "new browser window." This way people that
visit your suggested links have to come back through your site.
Recurring billing services
can save you an enormous amount of time when you have customers that
are billed monthly for the same amount. I use
http://www.netbilling.com for this site, but
integrated shopping system will have that capability within a couple
When working on your
website and checking the results of your labor by looking at your
site on the Internet, don't forget to "refresh" your browser window.
When I first started, I couldn't understand why changes I made to
the site apparently weren't showing up on the net. It was because
the browser had saved the previous version of the page. Refreshing
solves the problem.
When sending out ezines/enewsletters
be careful what you put in your subject line and in the body of the
email. If you use
$$$$$$$$$$$$$$$$$$$$$$ as a divider bar or multiple dollar signs or
the phrase FREE, FREE, FREE or something like that, email filters
may delete your newsletter automatically because it looks like SPAM.
I write the word Buttcamp as one word so that I don't isolate the
word "butt" which could be filtered as sexual content. In many cases
I don't use that name at all. I don't mind being on the edge by
having the name, but I have to be sensible about when to use it and
when NOT to use it.
Watch your translations if
you are doing business in any foreign language Here's a funny
article about it
Don't fall for the latest
sick web scam. Two British guys and who knows who else have been
trying to capitalize on 9/11 by selling bogus domain names with the
ending .usa This doesn't exist so report any emails you get to the
FTC or FBI.
Research.net reports that
72% of the Chief Executive officers they polled prefer to find out
about new products on line
Dan Janal is an interesting case because he was
already an established Internet Marketing expert to business
before he started doing it for himself. Dan is the author of
"Dan Janal's Guide to Marketing on the Internet," a
speaker who has talked about Internet marketing all around the
globe and he taught classes at Berkeley on Internet marketing.
Dan says about himself, "The things I was doing prior to
starting my own information publishing business were baby steps
compared to what I'm doing now."
Looking at it the opposite way, I'd say Dan has
taken Giant Leaps in his marketing efforts and knowledge of the
down and dirty I-don't-have-a-big-corporation-behind-me kind of
marketing. Dan is now creating and maintaining his own websites,
has an e-newsletter, does telephone seminars, and runs an awesome
info publishing business right from his home office.
I asked Dan how being in his own Internet business
has changed his life. He said, "I actually work longer than I
did before, I make alot more money, but I don't have to travel
which is a nightmare these days." He also said that he is not
pursuing speaking engagements anymore although he doesn't turn
down requests either.
So what's he doing?
Dan came up with a unique fee-based service to provide customized targeted
publicity leads to business people. He created a website to
promote the service http://www.prleads.com
, a free newsletter to teach people how best to use
the leads and a shopping system to sell products and to virtually
automate much of the process.
He told me, "I am making extremely good use
of autoresponders and sequential autoresponders provided by my
shopping system (he's using a version of http://www.kickstartcart.com
). I use them for automated customer follow up, signups and
reminders for my telephone seminars, and lots of administrative
details that I formerly had to do by hand. My shopping system is
one of the best bargains I've ever gotten. It used to cost me
$50.00 per month each to get programs to do just one of the many
functions I use it for. Now it costs me $50.00 per month
total and it's all integrated. Right now I'm working into getting
the upsell module going to increase the individual sale when
people buy products and seminars."
I asked Dan what were some of the main problems
he's had in creating this new business. He said laughingly,
"TYPOS." Dan has actually hired a copy
editor/proofreader to catch the things that spellcheckers won't.
He also said that about the hardest thing to do is to learn the
software. Most software programs are so feature rich you really
have to calm down and implement one feature at a time and get
comfortable with it. Then you can move on and learn another
feature. Dan' advice on this,
"Don't bite off too much at once, but
definitely keep on learning your software which will save you
tons of time, money and effort in the future."
Dan sounded really excited about his new business.
I'm excited too because I was among some of his first clients and
as I mentioned in the traffic
generation article in this issue. The first day after I used
his service I was being interviewed by the Wall Street Journal . .
.now that's Great Internet Marketing
Newspapers are experimenting with electronic editions. Check out
http://www.newsstand.com Where you will find fee based editions
of the New York Times and the International Herald Tribune.
New Zealand is experimenting with Internet terminals in bars. I
guess that would be like surf and slurp hahahaha. The "Nice Bar" in
New York City is trying it too. Check out
Free ISP users went from 14.8 million in 2000 to 4.1 million in
2001. This is primarily because giving everything away for free is a
In a related story Hotmail free email subscribers are being strong
armed by Microsoft to upgrade to a paid service. Subscribers are
basically being hounded and they are having their inboxes swept
clean with little or no warning. If you have an enewsletter and if
you are paying attention you will notice many more bounces than
usual from Hotmail accounts and in some cases you won't even be
alerted of the bounce. Read the full story at
AOL / Time Warner is finally admitting trouble with it's Email
system which yours truly reported to the "Washington Post" over a
year and a half ago (my credible report with proof went unheeded) I
absolute did not get two emails yesterday that I absolutely know
where sent because I sent them myself. I keep my AOL account for an
Internet connection on the road, but it's time to graduate if you've
got important orders and customer correspondence.
Surfers aren't happy with outdated content. Keep yours up to date
here's the story
101 Dumbest moments in business. Don't make these mistakes:
GartnerG2 in March 2002 released findings that the average direct
mail promotion costs between $500.00 and $700.00 per thousand.
Permission email marketing costs between $5.00 and $7.00 per
thousand. Click through rate for permisson based targeted email was
6-8%. Gartner claims that email marketing is threatening the direct
mail industry . . . I've been preaching for three years now for you
to grab those email addresses in any legitimate way you can. It can
mean the difference between a wildly successful business and total
Bizrate did a survey and found that 43% of online shoppers have used
a shopping bot to price compare. . . . Your unique
information product will not be subjected to this "commodity" style
of shopping so you can keep your prices as high as the market will
You will have to print out
the following reference pages separately. They are included in each
issue, so there is no need to print them out every time. Do,
however, check them frequently because I will put new additions to
these pages at the top of each page until the next issue comes out.
Recommended Learning Tools
Back to April 2002 Index page