Ethical Copycat Technique
by Tom Antion
My copywriting skills are getting better all the
time because I work at it, but one of the easiest long sales
letters I ever wrote came from ethically copying another sales
letter. This letter that has been very successful for me came
before I had much experience at all in copywriting so I know this
technique will work for you.
WHAT IS ETHICAL COPYCAT COPYWRITING?
This is using another successful sales letter as a template to
build your sales letter. You don't copy the actual words. You copy
the intended use of the words. Let me explain.
In most professionally written sales letters each
paragraph has an intended use. It might be to build rapport, or
move someone to action or to build the reader's desire for the
product or service. When you locate a sales letter that has been
running a long time (which pretty much tells you it works) or one
that particularly moves you to want to buy, use it as a template.
When I find such a letter, I print out a copy.
Then I go paragraph to paragraph trying to figure out why the
writer put that paragraph in the letter. I simply jot down my
thoughts in the margin next to each paragraph.
Then I go back an start writing my first paragraph
using my information and my words while trying to accomplish the
same purpose as the first paragraph in the sales letter I am using
as a template.
Here's an idea of what I mean:
Below are two short sentences from the first
paragraph of the letter I'm using as a template:
writing this letter to you after coming back from the race track.
I just love fast cars.
(I felt that the author of the letter was trying
to build rapport by giving a little slice of his personal life)
Below is my first paragraph:
writing this after getting back from a long bike ride. I have a
really cool high-tech bike that I just love. Plus it gives me some
exercise after I've been sitting too long in front of this
You can see the entire sales letter that I wrote
http://www.antion.com/public-speaking.htm If you have a
product or service that would fit the format of my letter, you are
welcome to use the same technique that I used. Just don't copy it
word for word and I hope you realize that I'm saving you thousands
of dollars by giving you this letter to use as your template so
now's a good time to upgrade to a yearly subscription to this
private membership site hahahaha Just email me at
email@example.com if you want to
Copywriting is always hard work and you will still
have to add elements that are particular to your product or
service and to transition smoothly, but being an ethical copycat
will get your on your way to great sales quickly.
articles for this section
The Reason Why technique
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