Dan Janal is an interesting case because he was
already an established Internet Marketing expert to business
before he started doing it for himself. Dan is the author of
"Dan Janal's Guide to Marketing on the Internet," a
speaker who has talked about Internet marketing all around the
globe and he taught classes at Berkeley on Internet marketing.
Dan says about himself, "The things I was doing prior to
starting my own information publishing business were baby steps
compared to what I'm doing now."
Looking at it the opposite way, I'd say Dan has
taken Giant Leaps in his marketing efforts and knowledge of the
down and dirty I-don't-have-a-big-corporation-behind-me kind of
marketing. Dan is now creating and maintaining his own websites,
has an e-newsletter, does telephone seminars, and runs an awesome
info publishing business right from his home office.
I asked Dan how being in his own Internet business
has changed his life. He said, "I actually work longer than I
did before, I make alot more money, but I don't have to travel
which is a nightmare these days." He also said that he is not
pursuing speaking engagements anymore although he doesn't turn
down requests either.
So what's he doing?
Dan came up with a unique fee-based service to provide customized targeted
publicity leads to business people. He created a website to
promote the service http://www.prleads.com
, a free newsletter to teach people how best to use
the leads and a shopping system to sell products and to virtually
automate much of the process.
He told me, "I am making extremely good use
of autoresponders and sequential autoresponders provided by my
shopping system (he's using a version of http://www.kickstartcart.com
). I use them for automated customer follow up, signups and
reminders for my telephone seminars, and lots of administrative
details that I formerly had to do by hand. My shopping system is
one of the best bargains I've ever gotten. It used to cost me
$50.00 per month each to get programs to do just one of the many
functions I use it for. Now it costs me $50.00 per month
total and it's all integrated. Right now I'm working into getting
the upsell module going to increase the individual sale when
people buy products and seminars."
I asked Dan what were some of the main problems
he's had in creating this new business. He said laughingly,
"TYPOS." Dan has actually hired a copy
editor/proofreader to catch the things that spellcheckers won't.
He also said that about the hardest thing to do is to learn the
software. Most software programs are so feature rich you really
have to calm down and implement one feature at a time and get
comfortable with it. Then you can move on and learn another
feature. Dan' advice on this,
"Don't bite off too much at once, but
definitely keep on learning your software which will save you
tons of time, money and effort in the future."
Dan sounded really excited about his new business.
I'm excited too because I was among some of his first clients and
as I mentioned in the traffic
generation article in this issue. The first day after I used
his service I was being interviewed by the Wall Street Journal . .
.now that's Great Internet Marketing
Upcoming case studies
If you would like your case
study used, attend Butt Camp, apply what you learned and tell us what
happened to your business. mailto:firstname.lastname@example.org
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