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Subject Index

Copywriting Technique

Dec 2001 Headlines and Secrets to Million Dollars Ads
Jan. 2002 Swipe Files & Why Some Ads Fail Miserably
Feb 2002 Parallel Tracks & Words That are Like Magnets
Mar 2002 Creating Urgency
Apr 2002 Ethical Copycat Technique
May 2002 Why Most Copy Fails Miserably
June 2002 Creating Scarcity
July 2002 Creating Urgency
Aug 2002 Tell a Story
Sept. 2002 Features and Benefits
Oct. 2002 Why I Hate Guarantees
Nov. 2002 Why You Should Use Guarantees
Dec. 2002 How to Write a Strong Guarantee
Jan.. 2003 The Reason Why Technique
Feb. 2003 Specifics
Mar. 2003 Conversational Tone
Apr. 2003 Precise Step-by-Step Response Instructions
 
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